What is Marina Protocol (BAY)?

What is Marina Protocol?

(Source: whitepaper.marina-protocol)

Marina Protocol is a global platform that combines Web2 marketing engagement mechanisms with Web3 decentralized reward systems, transforming daily tasks, quizzes, and activities into verifiable on-chain marketing experiences through gamification. According to official data, the platform currently has over 1.3 million users across 200 countries and is rapidly growing as it redefines how global brands interact with communities. The platform’s core operation combines:

• SDK and Embed Codes
• Social Login Wallet
• Gasless fee-free experience

This allows brands, creators, and marketing teams to easily establish global campaigns while lowering entry barriers for users, truly converting completed tasks directly into rewards.

Global Scale and Key Features

• Global Coverage: Marina has accumulated over 1.3 million users across more than 200 countries, demonstrating significant international reach.
• Gamified Experience: Daily tasks and Q&A activities allow users to earn rewards through entertainment, maintaining long-term engagement.
• Mobile and Web Integration: The mobile platform handles daily participation and point accumulation; the web platform provides fully on-chain activities and reward distribution.
• Scalable Infrastructure: Supports creators and brands in simultaneously deploying diverse activities, with automatic tracking and reward distribution.

This low-barrier participation, experience-focused model makes Marina Protocol an exemplar of global user engagement. It also represents effective Web3 marketing integration.

Platform Structure

Marina’s ecosystem primarily consists of two core layers:

1. Mobile Daily Reward Hub

The Mobile Daily Reward Hub is the main interaction entry point for users, providing a lightweight, gamified task environment where users can accumulate SURF reward points in their daily lives. Key features include:

• Daily Quizzes and Tasks: Users can complete short quizzes and community tasks to earn SURF.
• Social Interaction: Share content, invite friends, or participate in community activities to increase points.
• Point Exchange Mechanism: Users can exchange SURF for in-app rewards and upgrade items (such as Surfboard upgrades).
• Growth System: Players can experience advancement goals through a level and achievement system, maintaining long-term retention.
• On-chain Onboarding Mechanism: Through daily interactions, users become familiar with token and task mechanisms, laying the foundation for entering the Web3 ecosystem.

This layer serves not just as an entertainment entry point but also as a gateway to the BAY token economy.

2. Web On-Chain Portal — (Coming Soon)

The Web Portal is Marina Protocol’s advanced layer, providing creators, brands, and communities with fully automated tools for activity creation and reward distribution. Key features include:

• Activity Deployment and Management: Creators can quickly launch tasks, quizzes, raffles, and social interaction activities using SDK or embed codes.
• Automated Reward System: Smart contracts automatically distribute rewards, ensuring transparency and verifiability.
• Token Integration: Users can use BAY tokens to participate in tasks, staking activities, or exclusive Launch Events.
• Fairness and Randomness: The system has built-in verifiable random distribution and time-limited tasks to ensure fairness.
• Cross-border Accessibility: Supports 200+ countries globally, allowing users to participate without geographical restrictions.
• Data Analytics: Provides real-time activity data and user behavior insights for marketing optimization and precise targeting.

This component represents an important step in Marina Protocol’s advancement toward enterprise-level Web3 marketing infrastructure.

Technical Framework

Marina Protocol adopts a dual-token economic model, using SURF as the platform’s internal points system and connecting to broader on-chain applications through BAY. The main interaction logic is as follows:

• Users accumulate SURF in the daily task center
• SURF can be used to exchange for in-app items or upgrade privileges

Advanced users can bridge SURF and BAY to enter on-chain staking and participate in activities. This design allows Web2 users to naturally transition to the Web3 environment, creating a complete cycle: participation, points earning, on-chain activities, and rewards.

Ecosystem Vision

Marina Protocol’s vision is to become the infrastructure for global marketing campaigns, making reward distribution more transparent, fair, and efficient through decentralized technology. Brands can deploy tasks with one click using the SDK; communities can incentivize participation through BAY; and users can receive real token rewards in a gamified experience. This structure not only reduces marketing costs but also allows brands to reach a new generation of users with a rewards-as-interaction approach.

Tokenomics

The total token supply is 1,000,000,000 BAY, with the following distribution structure:

40% of the total supply will be used for ecosystem rewards and staking plans, serving as the core resource to incentivize users, creators, and marketing partners to participate in activities.

Investment and partnership allocations include:

• 12% allocated to early investors and seed round supporters to ensure long-term financial stability.
• 5% allocated to advisors and strategic partners to promote technical and marketing collaboration.
• 5% allocated to the foundation for platform governance and long-term development funds.

Operations and promotion allocations:

• 10% for marketing, brand promotion, and user acquisition activities.
• 8% for liquidity building, ensuring token market stability and tradability.
• 10% for contributors, rewarding development and community building members.
• 10% reserved for early community and OG members to reward pioneers’ contributions.

(Source: whitepaper.marina-protocol)

This structure balances development promotion, market growth, and community co-creation, ensuring BAY has sufficient liquidity and continuous incentive power in the early stages of the ecosystem.

Roadmap

H2 2025

• Launch the web-based MarTech platform, integrating staking and BAY token utility scenarios.
• Prepare for exchange integration and token application promotion to increase circulation and exposure.

H1 2026

• Open trustless reward systems, allowing creators to establish activities directly through smart contracts.
• Users can participate in fully on-chain activities, achieving automated, transparent, and verifiable reward distribution.

H2 2026

• Launch gamified applications with integrated token mechanisms, covering both mobile and web platforms.
• Establish a cross-platform, cross-border unified participation and reward ecosystem, further expanding the global user base.

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Conclusion

Marina Protocol (BAY) is not just building a rewards application but creating a Web3 marketing foundation layer where brands, creators, and users share value. Through gamified interactions and on-chain reward structures, it transforms traditional marketing exposure into participation and turns users into true ecosystem partners.