Banglalink Empowers Bangladeshi Creators: VEON's Toffee Platform Opens Monetization Doors

The global digital operator VEON has marked a significant milestone in its strategic expansion across emerging markets. Through its Bangladeshi subsidiary Banglalink, the company has unlocked monetization capabilities on Toffee, its premium digital entertainment platform, fundamentally reshaping how local artists, artisans, and digital influencers can transform their creative output into revenue streams.

A Platform Built for Emerging Markets

Toffee stands as a testament to VEON’s commitment to the region. The platform boasts an impressive library featuring over 100 television programs sourced from both national and international producers. With a user base exceeding 6.8 million monthly active users, Toffee has already established itself as a major player in Bangladesh’s digital entertainment landscape. The free-to-download application represents more than just entertainment—it serves as an economic enabler for creative professionals seeking to monetize their talents.

Strategic Alignment with Digital Operator Vision

Erik Aas, leading Banglalink’s operations, emphasized the broader context of this initiative. The company is simultaneously expanding its 4G network infrastructure across Bangladesh while introducing sophisticated digital services. The monetization feature aligns perfectly with this dual-track approach, supporting young content creators by introducing new pathways for income generation.

VEON Group’s CEO Kaan Terzioglu articulated the company’s overarching strategy: developing interconnected digital ecosystems that enhance customer engagement while simultaneously fostering economic growth within the markets it serves. This monetization capability demonstrates how telecommunications operators can evolve beyond connectivity provision, creating value-added digital services that benefit multiple stakeholders—the platform, the creators, and the broader economy.

Impact on Bangladesh’s Creative Economy

The decision carries implications beyond corporate strategy. By enabling content creators to earn through Toffee, Banglalink facilitates the growth of a sustainable creative ecosystem within Bangladesh. This approach generates financial incentives for quality content production while strengthening customer loyalty to the platform itself.

Operating across seven countries with a combined population exceeding 8% of global inhabitants, VEON serves more than 200 million customers worldwide. The Toffee monetization launch in Bangladesh represents a template for how the company intends to develop application-based ecosystems in its operating regions, transforming telecom operators into comprehensive digital service providers.