Safety Shot's Bold Pivot: Public Markets Meet BONK Ecosystem as Company Rebrands to Bonk, Inc.

From SHOT to BNKK: A Strategic Transformation Takes Shape on Nasdaq

In a significant strategic repositioning, Safety Shot Inc. has officially rebranded as Bonk, Inc., marking the completion of its evolution from a traditional beverage company into a digital asset-focused enterprise. The transformation became official on October 10, 2025, when the company commenced trading under the new ticker symbol “BNKK” on the Nasdaq Capital Market—a major milestone that reflects the company’s full commitment to the BONK ecosystem.

The rebranding underscores a fundamental shift in corporate strategy. Rather than continuing as a beverage manufacturer, Bonk, Inc. now positions itself as a bridge between traditional public markets and the digital asset space, particularly focusing on the BONK community. This repositioning has been catalyzed by the company’s acquisition of a recurring revenue-sharing interest in letsBONK.fun, a profitable memecoin launchpad, coupled with the accumulation of a substantial BONK token treasury.

Building Value Through Strategic Integration

According to CEO Jarrett Boon, the name change and new ticker symbol represent the culmination of an intentional transformation. “Our strategy centers on constructing a premier digital asset treasury by capitalizing on our letsBONK.fun revenue streams and deepening our engagement with the BONK ecosystem,” Boon explained. The company’s executives view this positioning as a novel opportunity for public market investors to gain direct exposure to DeFi community success.

Currently, BONK is trading at $0.00 with a circulating market cap of $679.24M, reflecting the broader memecoin landscape. Over the past 24 hours, BONK has experienced a -0.85% adjustment, with trading volumes around $798.88K, demonstrating ongoing market activity within the ecosystem.

A First-of-Its-Kind Public Market Vehicle

Mitchell Rudy, known as Nom within BONK circles and serving as a core contributor and board member, highlighted the historic nature of this development: “The BONK community now has an official representation in traditional public markets. Bonk, Inc. creates an unprecedented mechanism enabling public investors to participate in one of DeFi’s most dynamic communities.” The dual revenue engines—earnings from the letsBONK.fun platform and strategic management of the growing BONK treasury—are positioned as the primary wealth-creation mechanisms driving Bonk, Inc.'s valuation.

Operational Continuity and Corporate Details

The company’s original business operations, including its beverage division featuring the Sure Shot product and Yerbaé’s plant-based energy offerings, remain part of the corporate structure, though the strategic focus has decisively shifted toward digital assets. The company’s CUSIP numbers have remained constant: 48208F105 for common stock and 48208F113 for warrants, requiring no shareholder action to complete the transition.

This rebranding by Safety Shot on the Nasdaq platform signals a broader trend of traditional public companies exploring digital asset integration as a path to growth and shareholder value creation.