How BettorEdge Cracked the Sports Betting Retention Puzzle with 75% User Stickiness

Sports betting platforms typically struggle with a harsh reality: only 40% of users return after their first transaction. Yet Minneapolis-based BettorEdge has managed to flip this script entirely.

Breaking the Industry Mold

The platform’s latest figures reveal a striking contrast to the sector norm. Out of every four users who complete an initial bet on BettorEdge, three remain active on the platform. This 75% retention benchmark holds remarkably steady across different regulatory landscapes—the company maintains 75% retention rates in unlegislated states and 72% where sportsbooks operate legally.

Since its January 2021 launch, BettorEdge has amassed nearly 11,000 users who’ve collectively wagered $36 million. The numbers underscore a fundamental shift in how sports fans approach their betting habits when given the right platform structure.

What’s Driving the Stickiness?

Co-founder Greg Kajewski points to three core pillars: “Sports bettors are hungry for something different. They want genuine social interaction, pricing transparency, and a platform where they can contribute beyond themselves.” This philosophy translates into a concrete product experience.

The no-fee model deserves particular attention. Because BettorEdge charges zero commissions, the marketplace qualifies for legal operation across 45 U.S. states—a regulatory advantage that opens the platform to vast untapped markets. Users see exactly what they save on fees per transaction and can redirect those savings to charitable causes; to date, one-quarter of the user base has participated in this giving mechanism, enabling $10,000 donations to foundations like Chad Greenway’s Lead the Way.

The Growth Trajectory Tells the Story

During the 2022 NCAA tournament season, order volume on BettorEdge expanded by 750% compared to the prior year—a benchmark that reveals how effectively the platform capitalizes on major sporting events and user engagement spikes.

Co-founder James Seils elaborates on the competitive advantage: “Our community dynamic is what sets us apart. We’re planning enhanced features including personalized discovery algorithms that will surface relevant orders, events, and community posts based on individual user activity patterns.”

Why Traditional Sportsbooks Miss the Mark

The broader sports betting industry faces a persistent challenge: user acquisition costs remain high, but retention proves elusive. Bettors frequently engage in “promotional hopping,” cycling between operators chasing the latest welcome bonus. Long-term operator loyalty typically concentrates around just one or two platforms per bettor.

BettorEdge’s formula addresses this systematically. By removing fees, emphasizing social connection, and embedding charitable giving, the platform creates network effects that traditional commission-based sportsbooks cannot replicate. The result speaks for itself: users stick around at rates nearly double the industry average.