Walmart+ Unleashes Major Member Perks: Why This Week Is a Game-Changer for the Retail Giant

Walmart+ is doubling down on its growth momentum with an expanded benefits package that’s reshaping retail loyalty. From April 28 through May 4, the membership program is rolling out exclusive deals designed to keep members engaged and maximize lifetime value.

The Power of Same-Day Delivery Is Reshaping Retail

The numbers tell an impressive story. Walmart+ achieved 180% year-on-year growth in same-day delivery, with orders fulfilled in three hours or less driving significant adoption. More remarkably, this service now reaches 93% of U.S. households, making it one of the most accessible rapid-delivery networks in the country. Last year, Walmart+ members collectively ordered over 5 billion units through the platform, underscoring the scale of the operation.

Seth Dallaire, Executive Vice President and Chief Growth Officer at Walmart U.S., emphasized that “the membership pays for itself”—a statement backed by data showing double-digit growth in repeat order rates across consecutive quarters.

What Members Get During the Week-Long Celebration

The promotion stacks value across multiple spending categories:

Fuel & Food: Members enjoy 50¢ off every gallon at Exxon and Mobil stations nationwide, plus up to two free Burger King sandwiches daily with a $1+ purchase.

Fast Shipping & In-Store Savings: One complimentary Express Delivery order arrives within one hour, while $5 Walmart Cash rewards apply to mobile scan & go purchases of $15 or more.

Entertainment & Cash Bonuses: A six-month Paramount+ with SHOWTIME subscription unlocks premium streaming, and members who use two or more offers during the week earn an additional $10 Walmart Cash engagement bonus.

The Membership Model That’s Winning

At $98 annually, Walmart+ WMT Plus 2025 positioning reflects how the company is blending logistics, entertainment, and retail into a unified ecosystem. New members can test the service with a free 30-day trial, removing barriers to adoption.

The strategy appears to be working. Active members who’ve subscribed for at least a year achieve payback within two months based solely on same-day delivery volume. Coupled with fuel discounts, fast food deals, and streaming access, the value proposition extends well beyond traditional retail memberships.

Why This Matters for the Broader Retail Landscape

Walmart+'s sustained growth signals a shift in how retailers compete. Rather than competing on price alone, Walmart is building a lifestyle membership that integrates delivery, entertainment, and convenience services. The 93% household penetration for same-day delivery transforms the competitive moat—it’s not just about stores anymore.

Beck Bennett, featured as the “Savings Whisperer” in promotional content this week, underscores the marketing angle: helping members understand and maximize all available benefits, whether that’s streaming, travel rewards, or food partnerships.

The Walmart+ Week celebration ultimately reflects confidence in the membership model’s momentum, positioning the program as a cornerstone of the company’s omnichannel strategy heading into 2025.