What Home Builders Really Need: Inside 2-10 Home Buyers Warranty's Strategy to Transform Post-Sale Support

The homebuilding industry faces a persistent challenge that many overlook — what happens after the keys are handed over? Builders invest heavily in construction quality, yet customer satisfaction often takes a backseat once the transaction closes. This gap is where 2-10 Home Buyers Warranty, now operating under the Frontdoor Inc. (NASDAQ: FTDR) umbrella, is making its mark during National Homeownership Month.

Bridging the Builder-Buyer Experience Gap

Founded near Denver and protecting over 6 million homes since 1980, 2-10 Home Buyers Warranty brings more than four decades of specialized expertise in the new home structural warranty space. The company recently joined forces with Frontdoor, a move that’s reshaping how builders and buyers access comprehensive protection solutions.

Libby Snead, VP and General Manager of 2-10’s New Home Team, identifies the core issue builders face: “The real challenge isn’t constructing quality homes — it’s providing exceptional customer care after the sale concludes. That’s where our unmatched expertise steps in.”

A Powerhouse Combination for Market Leaders

What makes this union compelling? Frontdoor brings over 50 years of home warranty industry experience, a network of independent service contractors across the nation, and two industry-leading brands — American Home Shield and 2-10 Home Buyers Warranty — serving more than 2 million members combined.

2-10 Home Buyers Warranty itself covers homes across the country with:

• Structural warranty protection specifically designed for new construction
• Post-closing customer-care support programs
• Home service plans tailored to builder and homeowner needs

Meanwhile, American Home Shield handles the broader homeowner protection angle, covering up to 23 home systems and appliances against unexpected breakdowns. Combined, these offerings create what Frontdoor’s Chief Revenue Officer Kathy Collins describes as “a unique combination that delivers a huge advantage for everyone involved.”

Looking Ahead: Continuous Improvement

The partnership signals more than just a merger — it represents a strategic commitment to expanding new home product offerings. 2-10 is specifically targeting enhanced warranty administration support and improved digital customer experiences.

“We’re laser-focused on supporting our customers,” Snead emphasizes, hinting at upcoming announcements around service expansions and product refinements through Frontdoor’s platform.

For builders and homeowners seeking comprehensive protection, 2-10 Home Buyers Warranty’s integration into Frontdoor’s ecosystem represents access to industry-leading structural warranties combined with on-demand home repair and maintenance services that extend well beyond traditional coverage models.

The message for June’s National Homeownership Month is clear: protecting homes has evolved beyond the closing table, and 2-10 Home Buyers Warranty is leading that transformation.