Brad Garlinghouse: Ripple Aspires to Become the Amazon of the Payment Industry

Crypto researcher SMQKE (@SMQKEDQG) recently shared an excerpt from a policy document, clearly outlining Ripple’s strategic ambitions. The image shows Ripple described as a financial technology company, and according to CEO Brad Garlinghouse, their goal is to become the “Amazon of the payments industry.” SMQKE emphasizes that this excerpt is not meant to imply, but to anchor the argument in Ripple’s own words. The message is very clear: Ripple positions itself as a global payments infrastructure company, and XRP exists within that vision. Ripple Positions Itself as a Global Payment Empire The policy document places Ripple at the center of discussions on financial infrastructure, regulatory frameworks, and cross-border capital flows. The language in the document does not regard Ripple as a startup but as an established entity with close ties to financial institutions and policymakers. This description indicates that Ripple is building “payment rails” (payment rails) to serve high transaction volumes, operate sustainably, and scale globally. Self-portraying as “Amazon of the payments industry” implies three core elements: Scale: handling enormous transaction volumes worldwideReliability: stable infrastructure operating 24/7 for financial institutionsDominance: becoming the central platform for various types of transactions In other words, Ripple doesn’t just want to participate in the payments market; it aims to become its backbone. XRP Is at the Heart of Ripple’s Payment Strategy The ambition to dominate the global payment infrastructure is closely tied to XRP’s role as an intermediary liquidity asset. XRP is designed to: Transfer value across borders almost instantlyReduce payment costs compared to traditional banking systemsBridge liquidity between different currencies In Ripple’s architecture, XRP is not a trial or speculative token. It is built to serve as a liquidity layer for enterprise payment systems. When Ripple leadership talks about global scale and financial infrastructure, XRP is an indispensable piece. This token is designed to operate within banking, financial institutions, and international payment networks. Long-Term Strategy and Business Vision The document shows Ripple operates with a long-term vision: Investing in policy advocacy and dialogue with regulatorsShaping legal frameworks for digital assetsBuilding relationships with global financial institutions This reflects a “core infrastructure” business strategy rather than a short-term tech startup model. Ripple is laying the groundwork to become part of the global financial system for decades to come. With XRP, this reinforces the token’s role as a component of a long-term payment strategy, rather than just a cyclical speculative tool. Signals for XRP’s Future SMQKE’s post is based on the original document, not emotional statements. The direct quote helps eliminate ambiguity about Ripple’s direction. The message conveyed is very clear: Ripple has ambitionsRipple has resourcesRipple has a resilient, long-term strategy In this picture, XRP is part of the overall plan to build a global payments infrastructure. While current market prices may not fully reflect this vision, those closely following Ripple’s strategy can see the path they are on. Conclusion Ripple does not hide its ambitions. Becoming the “Amazon of the payments industry” means building a global payments platform where all flows of funds can be connected, processed, and circulated efficiently. XRP exists within that ambition as a central liquidity layer. If Ripple succeeds in realizing its vision, XRP could become an important part of the future global financial system. This is not a short-term story. It is a long-term strategy built on infrastructure, institutional relationships, and clear policy direction. And XRP is the key link in that picture.