Strategy re-invests $1.25 billion to increase Bitcoin holdings: New market signals and Gate market analysis

From January 5 to 11, 2026, Strategy, formerly known as MicroStrategy, purchased 13,627 Bitcoins at an average price of $91,519 per coin, totaling approximately $1.25 billion. This is the largest single purchase since July 2025, bringing Strategy’s total holdings to an astonishing 687,410 Bitcoins. As of January 14, 2026, this massive Bitcoin reserve is valued at over $65.6 billion at current prices.

Strategic Deployment

Strategy’s latest purchase is not an isolated event but a carefully planned and continuously funded strategic move. The company leveraged its equity financing program to provide ample “ammunition” for this massive acquisition. Specifically, Strategy sold 68 million Class A common shares, raising $1.13 billion, and also sold approximately 1.192 million Series A perpetual preferred shares with variable interest, raising $119.1 million.

This financing approach allows the company to accumulate Bitcoin continuously without increasing debt burdens. Currently, it still has over $10.3 billion in remaining equity financing capacity, leaving significant room for future acquisitions.

Market Impact

Strategy’s large-scale purchase sends a strong confidence signal to the market. Following the announcement, Bitcoin’s price surged. According to Gate market data, as of January 14, 2026, Bitcoin (BTC) traded at $95,459.4, up 4.51% in 24 hours.

The purchase news, combined with moderate U.S. Consumer Price Index inflation data, drove Bitcoin to nearly a two-month high on the evening of January 12, briefly surpassing $96,000.

Contextual Analysis

This purchase occurred amid a regulatory environment of critical importance to digital asset companies. Just days before Strategy began this round of buying, the globally renowned index provider MSCI announced it would not exclude digital asset companies from its global equity indices. This decision removed a major uncertainty that had been weighing on Strategy and other companies’ stock prices for months. Previously, there were concerns that if MSCI implemented exclusions, it could lead passive index funds to sell billions of dollars worth of stocks.

In Q4 2025, Strategy recorded an unrealized loss of $17.44 billion due to Bitcoin price volatility, but at current prices, its overall Bitcoin holdings still have an unrealized profit of over $10 billion.

Industry Trends

Strategy’s actions are not an isolated case but part of an increasingly clear trend of institutional adoption. The company currently holds over 3% of the total Bitcoin supply (21 million coins), making it the world’s largest corporate Bitcoin holder. Its holdings surpass the combined holdings of all other publicly listed companies. According to Bitcoin Treasuries data, listed companies collectively hold over 1.1 million Bitcoins.

Meanwhile, the U.S. Senate is expected to vote in mid-January 2026 on the “Digital Asset Market Clarity Act,” which aims to establish a comprehensive regulatory framework for cryptocurrencies, potentially further easing institutional investment barriers.

Future Outlook

For traders, understanding how such macro events influence market microstructure is crucial. Strategy’s ongoing purchases reinforce the narrative of Bitcoin as “digital gold” and a store of value.

On the Gate platform, such fundamental changes typically manifest in trading volume and price volatility. Following this purchase, the market responded positively in the short term, with Bitcoin’s market cap share rising to 55.99%, indicating capital flowing into leading assets. Meanwhile, Ethereum (ETH) benefited from the overall market optimism, rising 7.54% to $3,336.54. This correlation suggests that major institutional actions often boost risk appetite across the entire crypto market. GateToken (GT), the native token of the Gate platform, also rose 4.76% to $10.79, closely tied to overall market sentiment and platform ecosystem development.

Bitcoin’s price broke through the psychological threshold of $95,000 after Strategy’s announcement, reaching a nearly two-month high. The 687,410 Bitcoins held by Strategy are quietly stored in cold wallets, valued at more than most countries’ gold reserves. Bitcoin mining difficulty, which peaked earlier this year, has retreated temporarily, easing operational pressures on miners and creating a favorable environment for price appreciation. The Bitcoin network continues to find a dynamic balance amid self-regulation and external capital inflows.