According to sources, Apple is scaling back a plan to offer virtual health coaching services as part of its reevaluation of how to enter the rapidly growing health services market. Code-named Mulberry, this project has been gradually shrinking over the past few weeks. Apple currently plans to integrate some features originally intended for this AI-driven service into its existing “Health” app and roll them out gradually. An Apple spokesperson declined to comment. The company is facing increased competition in the health tracking market, with Samsung Electronics and fitness platforms like Strava gaining popularity. OpenAI has also entered the field, recently launching ChatGPT Health to analyze medical test results, prepare for doctor visits, and provide guidance on diet and exercise plans. (Cailian Press)
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
Health tracking market competition intensifies; Apple scales back AI-based virtual health coach service project
According to sources, Apple is scaling back a plan to offer virtual health coaching services as part of its reevaluation of how to enter the rapidly growing health services market. Code-named Mulberry, this project has been gradually shrinking over the past few weeks. Apple currently plans to integrate some features originally intended for this AI-driven service into its existing “Health” app and roll them out gradually. An Apple spokesperson declined to comment. The company is facing increased competition in the health tracking market, with Samsung Electronics and fitness platforms like Strava gaining popularity. OpenAI has also entered the field, recently launching ChatGPT Health to analyze medical test results, prepare for doctor visits, and provide guidance on diet and exercise plans. (Cailian Press)