In 2025, China's advertising industry revenue surpasses 2 trillion yuan

On April 7, data released by the State Administration for Market Regulation showed that in 2025, nationwide public institutions and enterprises above a designated size for advertising business revenue surpassed RMB 2 trillion for the first time, reaching RMB 20k. This was a doubling of the revenue scale compared with 2020, with an average annual growth rate of 16.8%. In 2025, market regulation authorities fully and conscientiously implemented the decisions and deployments of the CPC Central Committee and the State Council, focusing on optimizing the market environment. The development of the advertising industry achieved a new leap, showing three major highlights. Digital and intelligent advertising adds momentum to industrial development. Digital and intelligent technologies have become the core engine driving growth in the industry. Internet advertising business revenue reached RMB 2.05T, up 34.6% year over year, and its share in total advertising business revenue rose to 66.2%. From the perspective of the advertising publishing stage, internet advertising publishing revenue was RMB 1.36T, accounting for 89.1% of advertising publishing revenue across all media types. The scale and efficiency of operating entities improved in tandem. More than 1,400 operating entities had advertising business revenue exceeding RMB 100 million, and total profits and taxes increased steadily. The growth rate of advertising business revenue of leading internet platforms exceeded 36.1%, making them an important force driving industry development. Stepwise development across the eastern, central, and western regions became more balanced. Advertising business revenue in all 19 provinces nationwide exceeded RMB 10 billion. Among them, the combined revenue of Beijing, Shanghai, Guangdong, and Zhejiang totaled RMB 1.25T, accounting for 68.5% of the national total, which was 5.5 percentage points lower than at the end of the 13th Five-Year Plan period, and regional stepwise development became more balanced. China’s advertising industry has maintained rapid growth, reflecting improved business expectations and stronger consumer confidence in the market, providing specialized support for building a modernized industrial system.