Wine Price Insider April 2 Price Release: Gujinggong Gu 20 Up by 6 Yuan

Sina Finance “Wine Price Insider” Launches with a Bang: Know the Real Market Prices of Famous Baijiu

Data collected over the past 24 hours by Sina Finance’s “Wine Price Insider” shows that the retail prices of major single products in China’s Baijiu market slightly increased overall on April 2. If one bottle of each major product is packaged and sold together, the total price today is 9,960 yuan, up 6 yuan from yesterday, reaching a 13-day high. The market shows structural differentiation, with high-end products continuing to rise, driving overall prices higher, while most products have fallen back; overall, the market remains in a phase of differentiation and consolidation.

Today, among 11 major Baijiu products, four rose, six fell, and one remained unchanged. On the rise, Gujinggong Gu 20 led with a 6 yuan per bottle increase; Qinghua Lang rose by 5 yuan per bottle; the premium Moutai and Feitian Moutai increased by 4 yuan and 3 yuan per bottle respectively, both driven by news of price hikes for Feitian, achieving three consecutive days of gains. On the decline, Xijiu Junpin fell the most, down 4 yuan per bottle; Guojiao 1573 dropped 3 yuan per bottle; Wuliangye Puwu Baidai decreased by 2 yuan per bottle; Qinghua Fen 20, Yanghe Mengzhilan M6+, and Shuijing Jiannanchun all fell slightly by 1 yuan per bottle. The price of Wuliangye 1618 remained unchanged compared to the previous period.

The “Wine Price Insider” daily data source is from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of wine companies, social distributors, e-commerce platforms, and retail outlets. The original sampling data reflects the actual transaction retail prices at the terminal level over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Baijiu. With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle (raised to 1,539 yuan per bottle at midnight on the 31st), and the sale of premium Moutai at 2,299 yuan per bottle beginning on January 9, the influence of this new channel on the market retail prices of these two products is gradually becoming evident. The daily prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, and we have incorporated quantifiable prices into the terminal retail prices of these two types of liquor.

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An important channel update in the Baijiu industry: JD.com announced that in the first quarter of 2026, its overall alcohol sales increased by over 25% year-on-year, with self-operated alcohol sales growing by over 35%. Driven by demand, Guizhou Moutai performed exceptionally well on JD.com, with sales since January increasing by over 50% year-on-year. According to the National Bureau of Statistics, driven by Spring Festival consumption, the retail sales of tobacco and alcohol nationwide increased by 19.1% year-on-year. Following Moutai’s announced price adjustment, JD.com has also raised the price of 53% vol 500ml Feitian Moutai to 1,539 yuan and opened daily reservation sales at noon. Additionally, JD.com stated that its high-spending alcohol consumers account for a significant proportion, with user value continuously rising. Limited-edition Moutai Feitian Jing Tai Lan Year of the Horse zodiac gift boxes were launched and sold on the platform; meanwhile, the platform implements full-chain genuine product guarantees for famous liquors like Guizhou Moutai through mechanisms such as “Famous Liquor Authenticity Verification.”

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Editor: Wang Xiang