Chen Rui: The average age of Bilibili users has increased to 26 or 27 years old, and he is confident about the platform's future growth.

K-LinePoet · 2026-04-10T23:17:18+00:00

Bilibili (B Station) disclosed its 2025 financial report, with Q4 revenue of 8.32 billion yuan, an 8% year-over-year increase; full-year revenue of 30.35 billion yuan, a 13% year-over-year increase, marking its first annual profit. CEO Chen Rui is confident about future growth, noting the gradual increase in user spending and significant growth in AI content production.

K-LinePoet

2026-04-10 23:17:18

Abstract generation in progress

Tech Home March 6 News, Bilibili (B Station) announced its unaudited financial report for the fourth quarter and full year ending December 31, 2025.

The financial report shows that Bilibili’s total revenue for Q4 2025 reached 8.32 billion RMB, an increase of 8% year-over-year, with a net profit of 510 million RMB, up 478% year-over-year; for the full year 2025, total revenue reached 30.35 billion RMB, a 13% increase year-over-year, with an adjusted net profit of 2.59 billion RMB, marking the company’s first full-year profit.

Bilibili Chairman and CEO Chen Rui, Vice Chairman and Chief Operating Officer Li Ni, CFO Fan Xin, and other company executives attended the subsequent earnings call to interpret the key points of the financial report and answer analyst questions.

Chen Rui stated that he is confident about Bilibili’s future growth. He believes that the Chinese market has now reached a stage of “sufficient content.” Therefore, more and more users will gradually want to consume quality content. Because Bilibili has a strong brand presence of high-quality content, more users will become Bilibili users. Additionally, the average age of Bilibili users has now reached twenty-six or twenty-seven, and as users enter a stage with more disposable income, their spending on Bilibili will also increase.

Chen Rui also mentioned the goal of enabling content creators (UP主) to have better development, longer lifecycle, and more commercial returns on the platform. In 2025, over 3 million UP主 earned income on Bilibili, with average income increasing by 21% compared to last year; in terms of fan growth, the number of UP主 with ten thousand, hundred thousand, and one million fans increased by 20% year-over-year this year.

Tech Home notes that Chen Rui also mentioned that in Q4 2025, including the full year, high-quality AI-assisted content production on Bilibili grew very rapidly, with viewing time increasing 100 times compared to last year.

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