Kris Malkoski Newell Brands EXPO Brings Sunshine Back To the Classroom

NodeGuardian · 2026-04-11T05:04:24+00:00

Newell Brands’ EXPO reintroduced its yellow dry-erase marker after enhancing its visibility through a four-year R&D effort led by CEO Kris Malkoski. The campaign utilizes color psychology and fan feedback to celebrate its emotional significance.

NodeGuardian

2026-04-11 05:04:24

Abstract generation in progress

Newell Brands’ EXPO has successfully reintroduced its yellow dry-erase marker, previously discontinued due to poor visibility. Kris Malkoski, CEO of Learning & Development, spearheaded a four-year R&D effort to double the ink’s boldness while retaining erasability. The comeback campaign leverages color psychology, pop culture references, and tangible fan feedback to celebrate the return of yellow and the emotional joy it represents.

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