
Established in 2017 and headquartered in Dubai, UAE, this centralized cryptocurrency exchange has grown to serve over 10 million users worldwide. It operates localized trading centers in 13 countries, building a truly global business footprint.
Although the platform may not be as high-profile as some of the industry's largest exchanges, it has earned recognition within the cryptocurrency sector. It is listed on ranking sites such as CoinMarketCap, CoinHills, and Feixiaohao, and has been featured in respected crypto publications, enhancing its legitimacy in the digital asset space. In recent years, the exchange has boosted its visibility by partnering with Spain’s La Liga and signing prominent football players as brand ambassadors.
While not yet a household name, the exchange delivers a comprehensive suite of trading services tailored to a wide range of traders. The platform offers robust trading features, including spot, margin, futures, mining, and over-the-counter (OTC) products. It is available on Windows and Mac OS desktops, as well as on iOS and Android mobile devices.
The exchange offers a diverse set of trading products and services to meet the needs of various investors:
The exchange supports over 500 trading pairs and lists more than 300 cryptocurrency projects, covering a broad spectrum of trading preferences. Data shows its average 24-hour trading volume typically exceeds $1 billion. The platform maintains at least $25.6 million in asset reserves, primarily in USDT and BTC, to safeguard user funds.
Recently, the exchange expanded its service offerings with the launch of a proprietary trading platform designed for experienced traders looking to scale strategies using platform capital instead of just personal funds. This feature allows access to up to $200,000 in virtual funds, depending on the chosen trading challenge.
The core mechanism enables traders to operate with platform-provided funds. Those who pass the challenge can trade with this capital and keep up to 80% of the profits, offering substantial incentives for skilled traders.
The platform stands out with two primary challenge modes: Standard and Hard. Each mode has its own requirements. Standard mode is ideal for those new to proprietary trading, while Hard mode raises the stakes for traders seeking larger capital allocations. Both modes feature aggressive profit targets, up to 80% profit sharing, and leverage as high as 5x—making them appealing to high-frequency and futures traders alike.
A unique selling point is the all-in-one trading hub, where users can participate in challenges, monitor their progress, and withdraw profits—all without relying on third-party services. After completing the challenge, traders can manage up to $200,000 in trading funds and withdraw profits at any time. Additionally, the platform fully refunds the challenge registration fee after a trader’s first withdrawal.
For compliance-minded users, the exchange ensures its proprietary platform adheres to international regulations and holds a license from the Dubai Multi Commodities Centre (DMCC). It also implements a flexible challenge structure with no time limits for completing each trading phase. Each stage carries up to an 8% profit target, a 5% daily loss cap, and a 10% drawdown limit.
The exchange employs a multi-layered approach to security and compliance, providing robust protection for user funds and accounts:
The exchange is licensed to operate in the US, Canada, Lithuania, Singapore, and other jurisdictions. Security measures include advanced Multi-Party Computation (MPC) technology and a multi-layer node architecture, effectively mitigating single points of failure and security vulnerabilities.
In recent years, the platform has invested heavily in security by continuously upgrading its technology and conducting regular security audits, demonstrating an ongoing commitment to the safety of user funds.
The exchange is committed to minimizing trading fees to help users maximize returns. Key components of its fee structure include:
Fee structure summary:
This exchange delivers several competitive strengths:
Some areas still need improvement:
In summary, this exchange stands out as a reputable platform with diverse trading options and a competitive fee structure. However, enhancing customer support and educational resources would further improve the user experience.
A cryptocurrency exchange is a platform for trading digital assets. Key differences include the type of assets traded (cryptocurrencies vs. stocks), operating hours (24/7 vs. scheduled trading), faster settlement, and greater decentralization.
Focus on five main factors: 1. Security (two-factor authentication, cold storage, regulatory compliance); 2. Trading fees and volume; 3. Range of supported tokens; 4. Multiple payment methods; 5. Quality of customer support. Evaluate these aspects to select the platform that best fits your needs.
Understand terms like trading pairs (e.g., BTC/USD), order types (market, limit), trading volume, private keys, hot wallets, and cold wallets. Know the difference between centralized exchanges (CEX) and decentralized exchanges (DEX), as well as concepts like trading fees and KYC verification.
Mainstream exchanges differ in trading volume, coin selection, fee structures, and security. Binance offers high volumes, broad coin support, and low fees; Coinbase is highly secure and user-friendly but charges higher fees; Kraken boasts the lowest fees and strong security. Each platform also features unique offerings such as staking and debit cards.
Expect maker and taker fees (charged as a percentage of trading volume), withdrawal fees, conversion fees, and more. Fee rates vary by exchange, with discounts for higher trading volumes. Use limit orders, platform tokens, and other strategies to minimize costs.
Provide a clear photo of a valid ID and submit verification documents as instructed. After approval, set a strong password and enable two-factor authentication to secure your account.
Exchanges face technical and ethical risks. Protect your assets by enabling two-factor authentication, creating strong passwords, updating security settings regularly, and storing significant funds in a cold wallet to reduce hacking risk.
Pros: advanced contract features, lower fees, product innovation. Cons: lower brand recognition, less experience, shorter security track record. Established exchanges offer stability and maturity but may innovate more slowly.
Exchange wallets are convenient and managed by the platform. Self-custody wallets give users full control of their private keys and greater security, but require diligent self-management. Self-custody wallets are safer, but demand greater vigilance.
Regulatory frameworks are evolving globally, with countries advancing compliance policies to enhance consumer protection and anti-money laundering. The trend is toward stricter oversight, standardized regulations, stronger exchange risk controls, and a more institutionalized, regulated industry.











