How can Blockchain + AI transform the advertising industry? The collaboration between ICB and Atok provides the answer.

The advertising industry wastes $47.5 billion every year – what does that even mean? It's like throwing money into a black hole. Ultimately, there are two problems: rampant fraud, zero transparency, and random targeting.

Recently, ICB Network and Atok announced a collaboration aimed at fundamentally transforming Web3 advertising. In simple terms: using blockchain verification + AI precision targeting to move the entire advertising process onto the chain.

Why this matters

There are too many pain points in the old model:

• Advertisers are wasting money, and the conversion rate is dismal.
• The platform operates in a black box, and no one knows where the money went.
• Users are bombarded indiscriminately and haven't received a dime.

How to Play the New Mode:

ICB provides underlying infrastructure (Layer 1 blockchain, PoS consensus, low transaction costs), while Atok is responsible for upper layer applications (Web3 advertising platform, with 1.5 million users). Together, they can create:

✦ Fully Transparent: Every advertising expense is recorded on the blockchain, allowing advertisers to track ROI in real-time.

✦ Precise Targeting: AI + Geolocation + Big Data Analysis, accurately targeting potential users, with a conversion rate close to 100%

✦ User Monetization: Rewards for signing in, browsing stores, and watching ads. Atok's gamification model connects the real world with blockchain.

How big is the market space?

Atok's forecast is to generate $240 million in revenue within 6 years. Considering the global digital advertising market size (over $60 billion annually), this is just the tip of the iceberg.

The more critical point is that the entire logic has flipped. Previously, advertisers, platforms, and users operated independently; now it has become a chain: advertisers save money → platforms improve efficiency → users earn money. The flow of value has become a closed loop.

What other play styles are there

The article mentions NFT advertising ownership and monetization for content creators, which means:

• Brands can mint advertising NFTs, and user interaction can also increase their value.
• Creators can issue advertisements themselves without intermediaries.
• The entire ecosystem has transformed into a decentralized advertising alliance.

In simple terms, this is about reconstructing trust mechanisms using blockchain and AI. Advertising transactions that once relied on centralized platforms for endorsement now speak through code.