Got a notification from my exchange today saying "Your margin is getting close to critical levels and your positions could face liquidation."

That's it? That's the whole email?

The problem is obvious—they've got a real message here, something that actually matters. But the execution? Flat. No personality. Zero urgency despite talking about liquidation. Most importantly, there's no clear next step. What do they want me to do? Add funds? Close positions? Rebalance? They left that blank.

A well-crafted risk alert should make you *feel* something and point you toward action. This one just sat there. So I closed the laptop.

Meanwhile, I was adding 'Hyperliquid' to my watchlist and wondering why some platforms nail customer communication while others miss the mark so badly. The crypto space moves fast—your messaging needs to match that energy, or users tune you out instantly.