There is a fundamental misalignment in the NFT market: brand assets are treated as short-term trading commodities.

Pudgy Penguins aims to build a consumer-grade brand rather than purely engaging in "floor price games." However, the problem is that the NFTs held by users must face every wave of market shocks—macroeconomic fluctuations, changes in trading liquidity, emotional cycles... This asset layer is forced to become an absorber of all external forces.

Brand owners want to build a long-term ecosystem, but NFT holders are constantly pulled back into short-term speculative logic by market trading mechanisms. This structural contradiction is the core reason why many NFT projects struggle to realize true brand value.