Just locked in on Moonbirds, and honestly, the whole thing is pretty clever. You've probably noticed the buzz around those mystery boxes—Birb Boxes as they call them. These aren't your typical digital-only drops. They're physical collectible packs connected to the Moonbirds ecosystem. What makes them interesting? The randomized reveal mechanic. Each pack contains a chance to pull rare figurines, trading cards, or other collectibles tied to the IP. It's that perfect blend of digital culture meeting tangible collectibles—exactly the kind of experiential crossover that's reshaping how Web3 brands engage with their communities.