MoonPay remains one of the most puzzling players in the crypto space. You see them constantly grabbing headlines—splashing cash on celebrity Bored Apes, securing massive funding rounds, making strategic acquisitions, teaming up with major payment platforms. It's relentless PR.

Then... silence. Years pass between those blockbuster announcements and actual visibility. Strange thing is, you rarely encounter anyone who actively uses their services or even talks about them. They're simultaneously everywhere and nowhere in the ecosystem.

It begs the question: how does a company maintain such a high profile yet struggle to build genuine user adoption? The disconnect between headline value and real-world presence in crypto is genuinely odd to watch unfold.