The real key is having enough players competing on pricing. When competition thrives, prices naturally stay reasonable. That's how markets work.

More companies participating means better price discovery. Fewer barriers, less regulatory overhead—that's what drives real competition.

If pricing gets out of hand, the fix isn't complex. You lower the barriers for new entrants. Make it simpler, cheaper for businesses to join the market. More competitors jump in, prices come down. It's that straightforward.