A good product ≠ users will automatically flock in.

Many Web3 projects stumble here: they create excellent protocols or applications but lack a supporting cold start mechanism. The result? Users will never find you.

Adoption rate is the real metric. A product with no users is worthless, no matter how perfect it is.

The timing window is extremely critical. If you launch at the wrong moment, no matter how hard you try later, it will be futile.

The core is that these two must be done well simultaneously: the product itself must be solid, and the marketing and user acquisition strategies must also be in place. Neither can be missing.

Most project failures and entrepreneurs' setbacks stem from this—focusing only on refining the product while neglecting market entry strategies, ultimately wasting time and resources.