2025-12-20 10:02:24

Jumping into heavy marketing before you've actually nailed product-market fit? That's basically waving a red flag about what your real priorities are. Take a look around—you'll notice some projects are throwing sponsorship deals left and right while others are still grinding on core fundamentals. Lighter's been plastering their name all over the place compared to Hyperliquid's more measured approach. Meanwhile, Vechain locked down a multi-year UFC sponsorship deal. The question worth asking: are these teams actually confident their product sticks, or are they just trying to create noise before users realize the gaps?

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On-ChainDiver

· 2025-12-23 09:57

What you said makes sense; it's just that seeing various projects flooded with sponsorships, and then turning around to find the product is still the same, is honestly a bit funny.

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MEVHunterBearish

· 2025-12-23 04:15

Some projects really treat marketing as their main business, spreading advertisements everywhere before their products are even up to standard. This operation is honestly... quite suspicious.

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BTCWaveRider

· 2025-12-21 23:02

First, focus on making the product well before talking about it. All day marketing marketing marketing... I really don’t understand what some projects are thinking.

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MemeCurator

· 2025-12-20 10:32

Really, small projects are the easiest to expose themselves. Spending money on marketing is like saying, "Our product isn't good enough, so we have to hype it up." This move by Light is indeed a bit rushed. Compared to the dullness of Hyperliquid, they actually came out ahead. That UFC deal sounds impressive, but user retention is the real key to success.

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blockBoy

· 2025-12-20 10:32

Nah, this is a classic case of putting the cart before the horse. Spending money on marketing without building a solid product will only be exposed once users start using it.

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just_here_for_vibes

· 2025-12-20 10:31

Marketing first, then product. I've seen this trick too many times. To put it plainly, it's just guilt.

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IntrovertMetaverse

· 2025-12-20 10:31

Burning money on marketing is really saying "My product isn't good enough"... Lighter's recent move truly can't hold up anymore

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ThatsNotARugPull

· 2025-12-20 10:30

NGL, seeing these projects spend money on marketing recklessly is just annoying, they haven't even perfected the product but are already doing sponsorships... Isn't this just closing your ears to steal bells? --- Lighter's recent actions are truly outrageous. Instead of flooding screens every day, they should spend time on the product. --- UFC sponsorships are so expensive, where does the money come from... Do users really want to pay for this? I can't see it. --- Yeah, projects that are truly confident have long focused on refining their products. There's no need to make such a fuss. --- Hyperliquid's low-key approach actually gives me a sense of reassurance... Lighter really got it wrong.

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ImaginaryWhale

· 2025-12-20 10:21

Doing product development first and then marketing is common sense. The approach of throwing money and reputation at Lighter seems really exhausting to watch.

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