Twice Scores Second UK Streaming Chart Win as Netflix Animation Propels Two Hits Up the Ranking

Twice has solidified its presence on the United Kingdom’s music charts with two concurrent entries influenced by their contributions to Netflix’s animated musical KPop Demon Hunters. This dual charting achievement marks a significant milestone for the South Korean girl group in the competitive British market.

“Takedown” Reaches Career Heights on Multiple Fronts

The track “Takedown” is experiencing a remarkable surge across several UK rankings. Most notably, it has ascended to No. 27 on the Official Singles chart—representing Twice’s strongest UK singles chart performance to date. The song has been steadily gaining momentum over five weeks of chart presence.

On the streaming side, “Takedown” enters the Official Streaming chart at No. 74, establishing another chart record for the group. This dual-chart breakthrough demonstrates the song’s broad appeal among British listeners who are engaging with the content across both purchase and streaming platforms.

Sales Performance Tells a Mixed Story

Interestingly, while streaming numbers surge, the purchasing landscape tells a different narrative. The track’s position on sales-focused rankings has weakened, moving down to No. 87 on the Official Singles Sales chart and dropping to No. 84 on the Official Singles Downloads ranking. Despite this pullback in direct purchases, the overall trajectory of listener engagement in the UK remains upward, indicating that streaming consumption is outpacing traditional sales.

“Strategy” Faces Chart Headwinds Yet Makes History

The second KPop Demon Hunters contribution, “Strategy,” is navigating a tighter position on the Official Singles chart, retreating from No. 35 to No. 39 in its fifth tracking week. Though the cut has slipped slightly, it continues to hold ground just below the top 40 threshold—a space Twice recently breached for the first time with both tracks simultaneously occupying the upper tier, an uncommon occurrence for Korean pop acts in Britain.

A Second Streaming Chart Entry for Twice

“Strategy” has now registered on the Official Streaming chart for the first time, debuting at No. 93. This marks only the second occasion Twice has charted on this particular streaming roster, with both entries deriving from their work on the Netflix release. The newcomer’s entry reflects growing listener discovery and repeated plays across British streaming platforms.

Together, these chart movements highlight how strategic placements in high-profile content can elevate a group’s international presence, particularly in challenging markets like the United Kingdom where K-pop representation remains relatively concentrated.