Publishing NFT: practical guide and key considerations

Overview - Digital assets, from visual content to interactive creations, can be converted into non-fungible tokens (NFT). - The process of creating an NFT remains accessible but requires a minimal knowledge of the blockchain network and its ecosystem. - The choice of blockchain and platform largely determines the economic and technical viability of your NFT project.

Understanding NFTs and Their Potential

NFTs are unique digital assets recorded on a decentralized ledger that anyone can verify. Unlike ordinary files, they cannot be altered, duplicated, or forged once published. For creators, NFTs open innovative pathways for direct monetization, thus promoting the growth of creative sectors without traditional intermediaries.

Major Application Areas of NFTs

The technology of NFTs is gradually expanding to several sectors:

Artistic creation and visual content: Illustrations, animations, and AI-generated works can be transformed into NFTs, allowing artists to trace and sell their digital creations directly.

Music and audio: Musicians and composers tokenize their recordings, albums, or access to exclusive content, establishing a direct relationship with the audience without an intermediary label.

Video and media: Movies, clips, live sports content benefit from this new monetization, expanding the global reach of producers.

Game items and digital collections: Virtual cards, digital creatures, video game equipment become traceable and tradable with verifiable rarity, comparable to physical collectible items.

Who can create an NFT?

The internet and decentralization have democratized access to this technology. Anyone with an internet connection and a basic understanding of how blockchain works can experiment. However, effectively creating NFTs requires a minimal knowledge of the publishing mechanisms and associated fees.

Fundamental Steps to Create NFTs

Step 1: Assess the financial implications

Before taking any action, understand that creating NFTs involves several distinct fees. Transaction costs, which vary depending on the congestion of the chosen network, constitute the bulk of the initial expenses. Some marketplaces also charge creation fees that are either a fixed amount or a percentage. Upon resale, platform fees are added. Finally, the decentralized storage of your media files may incur additional hosting costs to plan for.

( Step 2: Select the right blockchain infrastructure

The choice of blockchain network determines the fees, speed, and available ecosystem. Although Ethereum remains dominant, other networks like BNB Chain, Cardano, Solana, and EOS offer distinct advantages: lower fees, faster transactions, or specialized communities. Research compatible wallets, technical requirements, and costs of each chain. This decision is final: you cannot change your blockchain choice after publishing your NFT.

) Step 3: Set up your crypto infrastructure

Create a crypto account suitable for your chosen blockchain, ensuring that you keep your private key or recovery phrase in a secure place. Losing it will result in permanent inaccessibility to your assets. Then buy the native cryptocurrency of the network ###ETH for Ethereum, BNB for BNB Chain, etc.### to cover transaction fees. You can acquire it from a cryptocurrency exchange or directly through your wallet.

( Step 4: Choose your NFT marketplace

Select a platform compatible with your blockchain and wallet. NFT marketplaces are multiplying, each offering varying interfaces and services. Some provide comprehensive solutions: from publishing to marketing. Explore the interface before proceeding.

) Step 5: Prepare your digital assets

Depending on your creation, use appropriate tools: design software for images ###PNG, JPG###, 3D modeling tools for spatial works (format GLB), audio or video editors. Artificial intelligence can also generate content through text prompts, simplifying the creative process.

( Step 6: Publish your NFT on the platform

1. Connect your account on the chosen marketplace
2. Access the creation section )usually named “Create” or “Publish”###
3. Upload your media file (image, audio, video or 3D model)
4. Fill in the details: title, description, additional benefits (exclusive access, bonus content), quantity limitation option
5. Confirm the creation via the dedicated button
6. Validate the transaction by signing with your crypto account

( Step 7: List your NFT for sale

Once created, your NFT is not automatically for sale. To market it, list it on the marketplace, set your price and terms. This step is optional but essential for monetization and visibility.

Determine a competitive price

The pricing of an NFT depends on rarity, functional utility, your creative reputation, aesthetic appeal, associated storytelling, and community engagement. To set a relevant price:

• Evaluate the uniqueness and functionality of your creation
• Analyze the floor prices of similar collections as a reference point
• Observe the current market trends
• Compare your positioning competitively
• Stay flexible: adjust prices based on community feedback and market conditions.
• Consult other creators to benefit from their feedback

Price setting is both an art and a science; community collaboration facilitates success.

Protect your creations and rights

Copyright applies fully to NFTs. Before publishing, make sure you own or have obtained permission to use the content. Stealing someone else's work exposes you to legal action and directly harms the original creator. Always respect others' works and obtain the necessary permissions for any non-original use.

Synthesis

NFTs are transforming the relationship with digital assets by providing verifiable ownership and documented authenticity for art, music, videos, and beyond. While creating NFTs is gradually becoming easier, success requires much more than just creation: understanding costs, market dynamics, and community preferences remains fundamental to effectively monetizing your digital creations.