In 2026, where should you buy gold? Top 10 Thai gold shops suitable for saving and investing

In an era of economic uncertainty, gold savings remain a trusted investment option among Thais for a long time. This article presents guidelines for choosing where to buy gold and a list of 10 reputable and reliable gold shops in 2026.

Getting Started with Gold Investment: Choose a Genuine Store

The first point investors need to understand is to study the history and credibility of the gold shop before making a purchase. It’s not just about checking prices and the number of branches. Selecting a gold dealer certified by the Gold Traders Association of Thailand is the safest way.

Leading Gold Shops You Should Know

Hua Seng Heng: Over 70 Years of Stability in Gold Trading

Hua Seng Heng is one of the oldest gold trading institutions in Thailand, with over 70 years of experience in selling gold jewelry and bars. Currently, they have expanded into digital channels, allowing customers to buy and sell 96.5% and 99.99% gold bars online, with real-time prices based on global market conditions. They also offer import services for Gold Futures contracts on TFEX, providing investors with diverse options.

Yaowarat Gold: Over 350 Branches Nationwide

Yaowarat Gold is the operator with the most branches across the North, Central, South, and Eastern regions. They set prices according to standards from the Gold Traders Association of Thailand, making it accessible for the general public. Despite the large number of branches, customers should choose reputable ones to receive quality service.

Aurora: 40 Years of Jewelry Design Experience

Aurora Gold specializes in jewelry, diamonds, gemstones, and gold jewelry, with over 200 branches. They also offer the Aurora Gold mobile app, making buying and selling convenient. This shop is suitable for those who want to purchase gold as jewelry rather than speculative investment.

Osiris: 24-Hour Online Gold Investment Leader

Osiris was the first company to offer gold bar investment services in Thailand 16 years ago, evolving from an old gold shop dating back to King Rama V’s era. Currently, they enable 24-hour online gold trading, gold savings, and ETF gold registered on the stock exchange, giving investors flexible investment options.

Maethongsuk: Pioneer in Complete Online Gold Trading

MTS Gold Maethongsuk entered the market with the MTS Gold platform, allowing investors to trade gold in real-time with comprehensive tools and market analysis. Besides bars and coins, they also support TFEX derivatives trading, ideal for short-term speculators.

TTK (: The Oldest Gold Shop Over 160 Years

TTK Yaowarat is the longest-standing gold trading institution, established during King Rama V’s reign. Its high 7-story architecture reflects its importance and stability. Currently, it has over 30 branches offering standard-priced gold jewelry and bars.

) YLG Bullion: International Jewelry Exporter

YLG is a company that provides online gold investment services through the YLG Bullion Trading platform, offering a comprehensive range of services from trading gold bars, gold savings, jewelry trading, to managing TFEX derivatives. It is another complete option for investors.

Gold Leaf: Traditional Gold Shop in Yaowarat

Gold Leaf Yaowarat specializes in buying, selling, and exchanging gold jewelry, diamonds, gemstones, and other precious stones. As a member of the Gold Traders Association of Thailand, customers can trust the set prices. It is suitable for those seeking jewelry rather than financial investment.

Jin Hwa Heng: Modern Laser-Designed Gold Shop

Jin Hwa Heng focuses on selling gold jewelry with diverse designs, utilizing modern laser engraving technology. They offer both online and in-store services based on standards from the association, making it a good choice for those seeking luxurious jewelry.

Thanakit: Expert in Custom Gold Cutting

Thanakit Gold Shop offers services including buying, selling, depositing, pawning, and custom-made items like amulet frames, lockets, and name rings. It is suitable for customers wanting personalized, custom-designed products.

Guidelines for Choosing Gold in 2026

Step 1: Set Your Gold Saving Goals Before Choosing a Shop

Before deciding where to buy gold, clarify whether:

• For jewelry: Choose a shop with expertise in design and jewelry, such as Aurora or Jin Hwa Heng.
• Long-term investment: Gold bars are a good option, offering inflation protection but requiring storage considerations.
• Short-term speculation: Online services like Maethongsuk or YLG provide trading convenience without physical possession.

Step 2: Check the Store’s Role and Certification

Reliable gold shops typically have:

• A long operational history ###at least 20-30 years(
• Membership in the Gold Traders Association of Thailand
• No history of fraud or illegal activities

) Step 3: Compare Services and Fees

Before purchasing, compare:

• Buying and selling prices, commissions, and block fees
• Conditions for buy-back and warranty certificates
• Accessibility ###to branches, purchasing methods, after-sales services(

Cautions When Saving Gold with Gold Shops

Security Risks from Online Purchases: Remember that online gold trading requires strict protection of personal data. Use only official registration channels through authorized service centers.

Inconsistency of Service Across Branches: If buying at physical branches, choose reputable ones rather than newly opened outlets.

Market Volatility Risks: When using 24-hour online trading services, have a clear investment plan and avoid trading during high market volatility.

Summary: Choose a Gold Shop That Fits You

Gold investment in 2026 offers a variety of options, from traditional shops to high-tech online platforms. The key is to select according to your goals—whether for auspiciousness, future investment, or short-term speculation. By choosing a trustworthy gold shop and paying attention to the recommended steps and guidelines, your gold investment will likely be successful.