Primerica's DEI Commitment Earns Back-to-Back Recognition From Forbes Magazine

When major publications like Forbes magazine spotlight companies twice in a row for diversity efforts, it signals something meaningful is happening behind the scenes. Primerica just crossed that milestone, securing recognition as one of Forbes’ Best Employers for Diversity for the second consecutive year—a distinction that underscores the financial services firm’s deliberate approach to building an inclusive workplace.

What makes this recognition noteworthy isn’t just the award itself, but the substance behind it. Primerica has integrated DEI into its operational DNA through mandatory diversity training across all employee levels and deliberate celebration of culturally significant observances. These aren’t performative gestures; they’re structural changes designed to shape how the organization operates daily.

The Scale and Scope of Primerica’s Reach

The company serves a specific market segment—middle-income households across North America—and does so through a network of independent licensed representatives. By December 2021, the operation had grown to protect over 5.7 million lives through insurance products and manage 2.7 million client investment accounts. In the term life insurance market specifically, Primerica ranked as the second-largest issuer across the United States and Canada.

Why Diversity Matters Beyond the Trophy

According to Lisa Brown, Executive Vice President and Chief Administrative Officer, the logic is straightforward: to attract top talent and serve clients effectively, your workforce must mirror the communities you serve. This philosophy extends beyond hiring practices into leadership development—ensuring that management ranks reflect the same diversity standards.

Forbes’ methodology for this recognition involved surveying more than 60,000 U.S. employees at companies with at least 1,000 staff members, partnering with research firm Statista Inc. The 2022 rankings captured only organizations genuinely advancing diversity metrics, making Primerica’s repeat appearance a validation of sustained commitment rather than one-year momentum.

The company’s inclusion on Forbes’ Best Employers for Women list adds another layer to this narrative, suggesting the diversity focus isn’t narrowly concentrated but spans multiple demographic categories.

For investors tracking PRI on the New York Stock Exchange, these cultural benchmarks matter because they correlate with talent retention, employee engagement, and long-term organizational stability—factors that ultimately influence business performance.