Creative Visionary from Apple Music Joins ServiceNow's Expanding Leadership Circle

ServiceNow (NYSE: NOW) has expanded its board of directors to 11 members with the addition of Larry Jackson, bringing significant entertainment industry expertise into the enterprise software space. Jackson, who serves as Global Creative Director at Apple Music, brings decades of experience building consumer-focused platforms and brands.

From Music Streaming to Enterprise Workflows

Jackson’s career trajectory spans some of the music industry’s most transformative moments. As Chief Content Officer at Beats/Beats Music before Apple’s 2014 acquisition, he helped conceptualize the streaming service that would eventually become Apple Music. Following the acquisition, Jackson has guided the creative direction of the platform across 167 markets worldwide, overseeing everything from original content strategy to brand partnerships.

His influence extends to Apple Music 1 (previously Beats 1), where Jackson orchestrated collaborations with major artists and shaped the platform’s live-streaming initiatives. The breakthrough Verzuz series—a record-breaking live performance format—exemplifies the kind of consumer-grade experiences Jackson specializes in creating.

Why Enterprise Software Needs Entertainment Leadership

ServiceNow CEO Bill McDermott emphasized the strategic value: “Larry’s expertise in delivering exceptional consumer experiences brings a fresh perspective to our mission of making work better for people.” The appointment reflects a broader industry shift where companies recognize that employee experience now mirrors consumer expectations.

Jackson’s pedigree in the music industry is substantial. He previously served as Executive Vice President at Universal Music Group’s Interscope Records and held leadership roles at Sony Music’s Arista Records/RCA Music Group. Billboard has consistently recognized him on its Power List for four consecutive years—a testament to his influence in shaping media and entertainment strategy.

The Intersection of Employees and Consumer Behavior

In a statement, Jackson highlighted his rationale for joining ServiceNow’s board of directors: “Employees are consumers first, and companies that understand this intersection will thrive.” He pointed to the rapidly shifting landscape of work and consumption patterns, positioning ServiceNow’s platform as uniquely suited to bridge employee and customer experience expectations.

Jackson’s appointment signals ServiceNow’s commitment to recruiting talent from industries that have already solved the consumer experience puzzle. As enterprises increasingly compete on the quality of internal systems and user interfaces, leaders who’ve navigated the creative and strategic complexities of consumer platforms become invaluable assets to board-level decision-making.