Healthcare Jobs Marketplace Reaches Major Milestone: How One Platform Is Reshaping Healthcare Recruitment

The Numbers That Matter: A Platform Filling Healthcare’s Biggest Gap

America’s largest healthcare employment marketplace crossed a pivotal threshold in 2021—filling over 10% of all U.S. contract nursing positions, representing more than $500 million in labor spend. But the story isn’t just about size. Behind these figures lies a fundamental shift in how healthcare workers connect with opportunities. What started as a specialized platform for travel nurses has evolved into something far broader: a comprehensive jobs marketplace solving one of healthcare’s most pressing challenges.

From NurseFly to Vivian Health: Why Rebranding Matters

The transition from NurseFly to Vivian Health signals more than a name change—it represents a strategic expansion. IAC’s healthcare recruitment division underwent this transformation to reflect its growing mandate: serving all healthcare professionals, not just those seeking travel assignments. Permanent roles, per diem shifts, local contracts, and traditional positions now sit alongside travel opportunities, creating a unified platform for the entire healthcare workforce.

The Problem Everyone in Healthcare Recognizes

Outdated hiring processes plague the healthcare system. A recent survey of 1,300+ healthcare professionals revealed that 78% reported significant shifts in job search priorities, while 43% are actively considering leaving their profession entirely. The COVID-19 pandemic accelerated existing frustrations: 86% reported their facilities are understaffed, and over 83% experienced mental health impacts. For recruiters and employers, the cost of inefficiency compounds—lengthy hiring cycles, high turnover, and burnout create a vicious cycle.

How a Modern Marketplace Changes Everything

The reimagined platform introduces capabilities designed to eliminate friction for everyone involved:

• Intelligent Job Matching Technology: Machine learning analyzes candidate profiles against specific role requirements, dramatically improving fit and reducing time-to-hire
• Transparent Salary Intelligence: A proprietary pay database enables healthcare professionals to access location-specific and position-specific salary data, empowering better negotiations
• Authentic Employer Insights: Unbiased reviews provide candidates visibility into workplace culture, management responsiveness, and benefits—information traditionally hidden from job seekers
• Streamlined Hiring: Employers fill positions 50% faster than traditional recruiting methods while reducing hiring costs by up to 80%

Growth Metrics Tell the Story

Between February 2020 and February 2021, the platform saw job seeker growth of 348% year-over-year, now serving over 300,000 active healthcare professionals. More than 1 million job applications have been processed. Major healthcare systems including Trinity Health, AMN Healthcare, Cross Country Healthcare, and others have adopted the platform as their hiring solution of choice.

What Comes Next

The marketplace’s expansion reflects broader industry recognition: healthcare recruitment has been broken for decades, and technology-driven solutions that center healthcare workers’ needs represent the future. By removing barriers between professionals and meaningful work—while simultaneously solving staffing challenges for employers—the platform addresses a crisis affecting healthcare system viability and patient care quality itself.

The evolution from NurseFly to this expanded marketplace demonstrates one simple principle: when you design systems around the people doing the work, outcomes improve for everyone.