WagerWire's Bet Trading Feature Gains Traction on Red Rock Resorts' STN Play Platform

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The latest move reshapes how sports bettors engage with their wagers in real-time

WagerWire has officially deployed its bet trading marketplace on Red Rock Resorts’ STN Play app, marking a significant shift in how users interact with live sports betting. The integration allows players to buy and sell active wagers on sporting events, reality TV shows, and other entertainment properties directly within the platform powered by Sparket.

What Changed in the Betting Experience

Sports Plus, the sportsbook component of STN Play, now offers users the ability to exit or transfer their positions mid-event rather than holding until final results. This capability transforms traditional bet-and-wait dynamics into a more fluid trading environment. The system went live following WagerWire’s earlier partnership announcement with Sparket, the social betting network designed for community-based wagering across traditional sports, esports, and pop-culture events.

Early Performance Signals Strong Adoption

The initial rollout data is compelling. Over 20% of total betting volume on the platform is now flowing through WagerWire’s trading marketplace—a metric that suggests genuine user interest rather than tokenistic adoption. Beyond the trading volume itself, players engaging with the bet trading feature demonstrate increased app engagement overall, spending more time in other sections of STN Play and participating in additional iCasino games.

This behavioral pattern aligns with findings from an independent industry survey showing that 76% of bettors would increase their time spent in sportsbook apps if bet trading functionality became available. The STN Play results suggest that demand translates into measurable platform stickiness.

Broader Industry Momentum

WagerWire’s deployment with Red Rock Resorts follows a series of similar rollouts. The company recently announced a partnership with SB22, a sportsbook platform provider, and has expanded into the Betr ecosystem. Each integration adds another distribution channel for the marketplace technology, which can be embedded directly into existing sportsbook applications or operate as a standalone aggregation layer.

Sparket’s co-founder highlighted the strategic angle: integrating WagerWire unlocks “a new vertical of activity once pre-match markets have closed,” extending the betting day and creating what amounts to secondary market dynamics for existing positions.

Regulatory Milestones

WagerWire also achieved GLI33 Certifications for its system integration with both Sparket and GAN, addressing compliance requirements for operators deploying the technology.

How to Access

STN Play is available through both Apple App Store and Google Play. New users receive 5,000 free coins at signup, with referral bonuses and daily login rewards available. Coins can also be purchased directly.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
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