Arizona Real Estate Market Gets Boost as intelliAgent Platform Drives Industry Transformation Through Strategic Local Leadership

The Arizona real estate landscape is witnessing significant momentum as Fathom Holdings Inc. (Nasdaq: FTHM) deepens its market presence through a high-profile licensing agreement with three seasoned industry veterans. Operating as Fathom Realty Elite, the new entity represents a pivotal moment for how cutting-edge technology and local expertise can reshape residential and commercial real estate operations across the state.

Combining Technology Leadership with 81 Years of Market Experience

The partnership unites Jeff Hawke, Joel Moyes, and Patrick Lewis—three figures whose collective experience spans nearly a decade of leading top-performing brokerages and developing high-achieving agent networks. This collaboration grants them access to Fathom’s proprietary intelliAgent platform and the company’s comprehensive “Elevate” program, positioning them to serve the state’s approximately 90,000 real estate licensees with enhanced capabilities.

What makes this arrangement noteworthy is the strategic alignment between established market players and an innovation-first technology provider. Rather than competing on traditional metrics alone, the partnership leverages Fathom’s cloud-based software architecture to deliver operational advantages that independent brokerages have struggled to achieve independently.

The intelliAgent Advantage: What Sets This Apart

At the core of this expansion sits intelliAgent—Fathom’s proprietary platform designed to streamline real estate transactions through automation, data integration, and user-centric design. The technology represents a meaningful departure from legacy systems still prevalent across many regional brokerages. By licensing intelliAgent to local leadership teams, Fathom is essentially democratizing access to institutional-grade tools previously available only to larger national operators.

Marco Fregenal, CEO of Fathom Holdings, characterized this as the beginning of a broader trend, noting that independent brokerages increasingly recognize the competitive necessity of integrating advanced technology infrastructure alongside traditional brokerage services. The model—pairing technology licensing with local operational control—appears designed to scale efficiently without diluting market responsiveness.

Building on Shared Values and Market Positioning

The three partners bring more than tenure to the arrangement. Their reputation for operational integrity and client-focused service aligns with Fathom’s stated mission of elevating the professional standards across real estate. Hawke emphasized the cultural fit, highlighting how Fathom’s emphasis on collaboration, transparency, and agent support mirrors values that have guided his own career in the industry.

From a strategic standpoint, Arizona represents an attractive market for this type of expansion. As one of the nation’s fastest-growing real estate markets with significant transaction volume, the state offers meaningful revenue potential while presenting the competitive dynamics necessary to justify technology investment.

What This Signals for the Broader Market

Fathom’s expansion strategy—licensing intelliAgent to qualified local operators rather than pursuing aggressive geographic rollout alone—suggests a deliberate shift toward partnership-driven growth. This approach provides several advantages: it capitalizes on existing market relationships, reduces operational risk through local accountability, and enables faster market penetration than building from scratch.

The company’s broader services ecosystem—encompassing residential and commercial brokerage, mortgage services, title operations, and SaaS solutions—creates multiple touchpoints for revenue generation and customer retention. By bringing this integrated platform to Arizona through trusted local leadership, Fathom positions itself to capture market share while maintaining the operational agility that regional players require.

The Arizona partnership likely represents an early test case. If the model succeeds in capturing meaningful market penetration while maintaining service quality and profitability, expect similar arrangements to become standard strategy across other high-value markets where local expertise intersects with technology-driven operational improvements.