**Splash Beverage Group Makes Strategic Play in Premium Single-Serve Sector with Copa Di Vino Acquisition**

The single-serve beverage market is heating up, and Splash Beverage Group (SBEV) just made a bold move by acquiring Copa Di Vino—the premium "wine by the glass" brand that famously turned down multiple Shark Tank offers from founder James Martin. The deal brings more than just a product; it includes access to 13,000+ retail locations through the Anheuser-Busch Network plus e-commerce channels, alongside proprietary packaging technology that opens doors across SBEV's entire portfolio.

What makes this acquisition timely? Market analysts point to explosive growth in single-serve premium beverages driven by convenience, portion control, and sustainability concerns. Wine packaged in 500ml sizes and below is outpacing traditional table wine sales. Meanwhile, the on-premise shift toward curbside pickup and outdoor events created new opportunities that Copa Di Vino's innovative glass packaging is perfectly positioned to capture.

CEO Robert Nistico sees massive upside: "This packaging technology isn't limited to wine. As venues reopen for sports and concerts, we're looking at stadiums, theaters, and large events where this format becomes a game-changer." With consumer preferences shifting toward premium ready-to-drink experiences and eco-friendly formats, SBEV's move signals confidence that Copa Di Vino's combination of quality product and breakthrough packaging can tap into the surging demand for accessible premium beverages.