Sonendo Expands Market Reach Through Dental Purchasing Group Alliance, Bringing Innovative Root Canal Technology to More Practices

Sonendo has unveiled a strategic collaboration with Dental Purchasing Group (DPG), a leading member-driven cooperative serving independent and group dental practices across the nation. This alliance marks a significant step in broadening access to the GentleWave System, a minimally invasive platform for endodontic treatment that has already surpassed one million clinical applications.

What This Partnership Means for Dental Practices

DPG members—encompassing dental professionals in over 40 states—now gain direct access to Sonendo’s cutting-edge root canal solution. For practice owners contending with shrinking revenues and operational challenges, integrating the GentleWave Procedure offers a viable pathway to enhance both clinical outcomes and financial performance. Seth Josephs, founder of DPG, emphasized the partnership’s significance: “Sonendo represents exactly the type of innovative partner we seek to support our members’ growth ambitions. This collaboration enables us to deliver solutions that meaningfully impact profitability and operational efficiency.”

The Clinical Advantage

The GentleWave Procedure distinguishes itself through a proprietary combination of fluid dynamics, acoustic energy, and advanced disinfection mechanisms. Unlike conventional root canal approaches, it effectively cleans complex canal systems while preserving natural tooth structure. Most patients experience minimal discomfort, complete treatment in a single appointment, and accelerated healing—factors that collectively enhance practice workflow and patient satisfaction.

Broadening the Sonendo Ecosystem

This DPG partnership joins Sonendo’s expanding network of strategic relationships. Recent collaborations with other group purchasing organizations and dental service organizations demonstrate the company’s commitment to systematic market penetration. Bjarne Bergheim, Sonendo’s President and CEO, noted: “With DPG’s extensive membership footprint, we’re positioned to substantially increase adoption of the GentleWave approach, delivering benefits that span clinical excellence, economic viability, and enhanced patient experiences.”

Sonendo continues building its market infrastructure while advancing its parent company mission through TDO Software, an integrated practice management platform that streamlines workflows and connects seamlessly with GentleWave technology. For dental professionals interested in adopting this approach, resources are available through both Sonendo’s main platform and dedicated GentleWave provider directories.