Dairy Queen Accelerates Asia-Pacific Expansion with 187 New Restaurants Across Four Strategic Markets

International Dairy Queen, Inc. is making a bold move into some of Asia’s most dynamic markets. The parent company of Dairy Queen has unveiled an ambitious expansion plan that will reshape its presence across the region, with franchise partners committing to open 187 DQ restaurants before 2034.

Breaking Into New Territories

The company is entering three previously untapped markets while simultaneously scaling operations in an existing one. Shanghai Dairy Queen Limited will establish a presence in Hong Kong and Macau with 72 combined locations—60 in Hong Kong and 12 in Macau. Both markets will feature a mix of treat-focused and full-service hot food establishments, with 48 dedicated treat locations and 24 hybrid outlets opening by 2034.

Taiwan represents the largest single expansion, with SFB Corporation Limited partnering alongside Shanghai Dairy Queen Limited to develop 100 new DQ restaurants. This market-specific approach includes 70 treat locations and 30 combined hot food and treat operations. Meanwhile, Al-Majid Jawad W.L.L is reinforcing DQ’s foothold in Qatar by adding 15 new restaurants to its existing portfolio of 10 locations, with five treat-only and 10 hybrid units launching by 2030.

A Symbol of Market Confidence

The strategy comes to life with a flagship opening in Taipei 101, one of the world’s most iconic structures. The location debuted on November 18, immediately offering DQ’s signature soft serve alongside localized favorites crafted for Taiwanese tastes—including Pistachio Blizzard Treats, Matcha Red Bean combinations, Avocado Milkshakes, and the distinctive DQ Cone with its signature curl.

Strategic Vision for Global Growth

Nicolas Boudet, COO International at International Dairy Queen, framed the initiative as core to the company’s playbook: “Entering new markets and growing existing markets is a key component of our growth strategy.” The parent company of Dairy Queen currently operates more than 7,700 restaurants across 20+ countries, positioning this Asia-Pacific surge as a natural extension of its international footprint.

The rollout mirrors a deliberate franchise model—partnering with experienced regional operators who understand local preferences while maintaining DQ’s global brand standards. Additional store openings across these markets will accelerate in 2026, signaling a multi-year commitment to Asian consumer markets.