Massimo Group Strengthens UTV Market Position with T-Boss 900L Crew — A Versatile Powerhouse for Work and Play

Who Makes Massimo UTVs? Massimo Group, the NASDAQ-listed manufacturer (MAMO), continues to expand its footprint in the powersports industry with a strategic addition to its 2026 vehicle lineup. The company, headquartered in Texas, has built a reputation for delivering performance-focused utility terrain vehicles that balance affordability with capability.

The New T-Boss 900L Crew: A Game-Changer in the Segment The latest release marks a significant milestone for the brand. The 2026 T-Boss 900L Crew combines passenger capacity with serious utility, addressing a growing demand from dealers and end-users who need vehicles capable of handling multiple riders without compromising on functionality. Preorders from retail partners are already flowing in, signaling strong market confidence.

Performance That Delivers At the core of this UTV sits the proven 812cc Chery SQR372 DOHC 3-cylinder engine, a powerplant engineered for both reliability and efficiency. The specifications speak for themselves:

• 39 kW (52 HP) at 6,000 RPM — sufficient muscle for hauling and towing operations
• 70 N•m of torque across the 3,500–4,000 RPM range — optimized for consistent pulling power
• Liquid-cooled fuel injection system — ensuring smooth operation and extended range
• Cold-weather capability down to -25°C — no special startup procedures required

This engine configuration represents an industry standard for mid-range utility vehicles, combining durability with straightforward maintenance.

Comfort Meets Capability The T-Boss 900L Crew isn’t just about raw performance. The vehicle features bench seating for multiple passengers and integrates a 10-inch touchscreen interface with GPS navigation—amenities that elevate the user experience beyond basic utility. This combination makes it equally suited for farm work, ranch operations, and recreational trail riding.

Filling a Market Gap Massimo Group now operates across a comprehensive UTV spectrum. The T-Boss 900L Crew bridges the recreational and commercial segments, offering flexibility that single-row models and enclosed HVAC-equipped variants cannot match. This product expansion reflects the company’s strategy to capture diverse customer needs within the powersports market.

“The T-Boss 900L Crew represents our commitment to delivering vehicles that don’t force compromises,” noted David Shan, CEO of Massimo Group. “Customers get performance, passenger comfort, and the reliability expected from a manufacturer with our track record.”

What This Means for the Market The introduction of crew-cab UTVs with this performance profile suggests the industry is shifting toward multi-purpose vehicles that satisfy both work and lifestyle demands. With strong pre-launch order momentum, Massimo Group appears well-positioned to capture this segment in 2026.