Fifth Third's Best Mobile Banking App Wins Industry Recognition for Regional Bank Excellence

A leading regional financial institution has captured top honors in consumer satisfaction metrics for its mobile banking platform. The 2025 U.S. Banking Mobile App Satisfaction Study from J.D. Power, a globally recognized research authority, identified Fifth Third Bank among regional banks ($65B to $250B in deposits) as delivering superior user experiences, with particular praise for Visual Appeal and overall design quality.

Scaling Digital Engagement at Scale

The institution’s commitment to mobile-first banking has translated into measurable adoption: more than 2.4 million monthly active users now depend on the platform for routine financial transactions. This user base engages with the digital ecosystem over one billion times per year—a testament to the app’s central role in how customers manage their money in today’s digital-first landscape.

Ben Hoffman, Chief Strategy Officer and head of consumer products, emphasized this achievement reflects genuine customer-centric development: “Our digital teams are dedicated to delivering seamless, high-quality experiences that align with how our customers choose to bank—whether in a branch or through our app. With millions of users engaging with our digital platforms over a billion times annually, we remain committed to listening, learning, and evolving our app to meet our customers’ needs and power their financial journeys.”

What Makes the Best Mobile Banking Experience

The platform’s best mobile banking capabilities are built around several core innovations that simplify everyday financial life:

Speed and Control: Early access to immediate payment functionality combined with secure, real-time person-to-person transfers puts money management in users’ hands instantly.

Intelligent Design: A modern, intuitive interface includes dark mode and customizable app theming tailored to different user segments, reducing friction in navigation.

Frictionless Onboarding: Direct deposit switching has been streamlined to eliminate barriers—customers can have paychecks flowing to their account with minimal setup friction.

Proactive Security: SmartShield, an industry-first gamified security dashboard, transforms digital protection into an interactive experience where users actively engage with fraud prevention rather than passively receiving alerts.

Card Management: Real-time controls allow instant card locking/unlocking, while transparent card delivery tracking keeps customers informed from processing through physical arrival.

Continuous Innovation Driving Competitive Advantage

Throughout 2024, the organization deployed hundreds of incremental app enhancements—a disciplined approach to evolution that prioritizes responsiveness and user-centricity. Jude Schramm, Chief Information Officer, frames this operational philosophy: “This recognition is a testament to the deep collaboration between product, technology and design at Fifth Third. Our teams are focused on delivering digital experiences that truly serve our customers. We’re continuously evolving through thoughtful, rapid innovation to make banking simpler, more intuitive, and—ultimately—a Fifth Third better.”

The mobile app launched in next-generation form during 2022, establishing the foundation for this competitive positioning in best mobile banking satisfaction metrics.

Broader Market Validation

Beyond mobile app recognition, Fifth Third has maintained its position as the highest-ranked institution in Florida retail banking satisfaction for the second consecutive year in the J.D. Power 2025 U.S. Retail Banking Satisfaction Study, indicating consistent execution across multiple customer touchpoints.

About Fifth Third Bank: Headquartered in Cincinnati, Fifth Third has operated since 1858 as a U.S.-based regional financial institution. The organization holds recognition from Ethisphere as one of the World’s Most Ethical Companies across multiple years. Fifth Third Bank, National Association operates as a federally chartered institution; Fifth Third Bancorp (NASDAQ: FITB) serves as the parent holding company. Member FDIC.

About J.D. Power: With 55+ years of industry expertise, J.D. Power delivers consumer intelligence through advanced analytics, AI, and algorithmic modeling, serving major global enterprises across multiple sectors.