Fibernow's Rebrand Signals Strategic Expansion and Heightened Focus on Next-Generation Fiber Connectivity

OpticalTel has officially transitioned to Fibernow, marking a pivotal moment for the Florida-based fiber broadband provider. The rebranding initiative reflects the company’s commitment to delivering cutting-edge infrastructure and enhanced customer service across residential and commercial markets. Backed by DigitalBridge Group’s investment affiliate, the company is positioned to accelerate its network footprint throughout Florida and surrounding regions.

Market Drivers Behind the Transformation

The shift toward high-speed, reliable internet connectivity has never been more critical. As broadband demand intensifies, Fibernow is seizing the opportunity to expand its service offerings and strengthen its competitive position. Founded in 2004, the company has spent nearly two decades building expertise in fiber technology and developing deep relationships with diverse customer segments—from homeowners’ associations and residential communities to student housing, assisted living facilities, and enterprise clients.

Core Service Offerings and Market Positioning

Fibernow specializes in delivering comprehensive digital solutions encompassing high-speed fiber internet, cloud-based video services, and VoIP telephone solutions. What distinguishes the company in a crowded market is its emphasis on personalized, concierge-level OpticalTel customer service combined with technical excellence. The rebrand underscores this dual commitment through its new tagline: “Innovation That Inspires, Connections That Empower.”

Strategic Partnership and Investment Framework

DigitalBridge Group, Inc. (NYSE: DBRG), a prominent player in digital infrastructure investment, has provided backing through an investment affiliate. This partnership merges Fibernow’s deep fiber-connectivity expertise with DigitalBridge’s operational leadership and capital resources. According to Jonathan Friesel, Managing Director and Head of Fiber at DigitalBridge, “We know that Fibernow’s services are essential to its customers. We intend to assertively invest in the best technology and people to enable Fibernow to provide world-class service to an ever-growing number of customers throughout Florida and beyond.”

Expanded Digital Infrastructure and Support

The rebrand launch includes a redesigned digital platform at www.fibernow.com, featuring streamlined service options and improved customer support mechanisms. For enterprise clients, the company now emphasizes customizable bulk connectivity solutions tailored to institutional needs. This expanded infrastructure reflects Fibernow’s broader mission: bridging the digital divide, catalyzing local economic development, and advancing sustainable connectivity solutions.

Vision for Growth and Operational Excellence

Luis Rodriguez, CEO of Fibernow, emphasized the rebrand’s significance: “This rebrand emphasizes our unwavering commitment to delivering state-of-the-art fiber technology, enhanced by personalized, concierge-level customer service.” The company’s growth trajectory hinges on three pillars—technological innovation, operational efficiency, and customer-centric service delivery. By combining OpticalTel’s established market presence with Fibernow’s forward-looking brand identity, the organization aims to capture expanding demand across Florida’s interconnected communities and business ecosystems.

The rebrand represents more than a cosmetic change; it signals organizational readiness to lead the next phase of fiber infrastructure development in the southeastern United States.