Recently, a major exchange launched USDT perpetual contracts for BREV, which has sparked quite a bit of discussion in the trading community.

From the project team's perspective, being listed on a top-tier exchange's contract system is a positive signal—at least indicating that the project has passed basic due diligence, and that liquidity and market interest meet the requirements. Before launching new contracts, exchanges conduct rigorous assessments; not just any coin can be listed. This also brings significant trading volume and exposure to the project.

There isn't much information available online about what BREV specifically does, but since there is market demand and top exchanges are willing to list it, it suggests there is some level of attention and interest.

For traders, opening a contract for a new coin often involves considerable volatility. Institutional investors and early holders typically use contracts for hedging, which is normal. Many retail traders see a new contract launch and immediately go long, but it’s common to get caught in a hedge wipeout. It’s advisable to wait a few days, observe price movements and position distributions before making decisions.

Overall, the perpetual contract market has become quite crowded. Leading platforms are continuously lowering fees, making it hard for small and medium exchanges to compete. In the long run, the market may further consolidate around a few top players, with smaller platforms either being acquired or退出市场. Launching contracts for new coins is just a reflection of the expansion strategies of top-tier exchanges, and more new projects will continue to emerge.

Finally, if you are interested in the BREV project, be sure to thoroughly understand its fundamentals before jumping in just because it has a contract. Historically, many coins that launched contracts became turning points, with prices quickly fading after the hype. Usually, this is because early funds are systematically exiting through contracts. Investors who don’t understand this logic are easily caught holding the bag.