J.P. Morgan Self-Directed Investing Gets a Major Makeover—Here's What Changed for Retail Traders

J.P. Morgan Self-Directed Investing is rolling out a suite of powerful tools designed to help retail investors make smarter portfolio decisions without breaking the bank. The biggest draw? You can now buy fractional shares starting at just $5, and trade over 800 stocks and ETFs with zero commissions through the Chase Mobile app or chase.com.

Why This Matters for Your Trading

The platform just landed the #1 Digital Experience ranking from J.D. Power for wealth management self-directed investors. That’s not accidental—J.P. Morgan bundled together banking and investing features so you can manage everything in one place: accounts, credit cards, loans, mortgages, and investments all accessible from your dashboard.

The New Tools That Change the Game

Your J.P. Morgan Self-Directed Investing account now comes with several upgraded capabilities:

Better Performance Tracking. You can now visualize gains, losses, contributions and withdrawals over time with side-by-side comparisons to broader market performance. Instead of guessing how you’re doing, you see the actual data.

Investment Discovery Made Simple. The platform shows you which stocks are most active, which are outperforming, which pay the highest dividends. J.P. Morgan’s award-winning research and analyst insights (recognized by Institutional Investor for four consecutive years) are built right in, so you’re not flying blind when picking positions.

Smarter Screening Tools. Filter and compare investments using preset screens for common strategies or build your own with custom parameters like analyst ratings. The goal is clear: remove guesswork from stock selection.

Real-Time Alerts at Your Fingertips. Set personalized notifications for price moves, volume spikes, or other market conditions on holdings or watchlist items. Stay on top of opportunities without constantly refreshing your screen.

Streamlined Order Entry. The redesigned trade ticket walks you through the process step-by-step—see available cash, review order details, and execute faster than before.

The Numbers Behind the Platform

J.P. Morgan Wealth Management supervises over $900 billion in assets with approximately 5,500 advisors across more than 4,800 U.S. Chase branches and offices. The parent company, JPMorgan Chase & Co., manages $4.1 trillion in total assets globally.

New customers opening an eligible account with qualifying deposits can earn up to $700. All Chase clients get free access to Wealth Plan, a digital money management tool that provides a complete financial picture for planning, saving, and investing.

The Real Draw: Accessibility

According to Paul Vienick, Head of J.P. Morgan Online Investing, the philosophy is straightforward: “This isn’t about making investing easy. It’s about making investing more accessible and giving investors the confidence to stick with their strategy through market volatility. Fractional shares let people invest how they naturally think—in dollar amounts, not share counts.”

You can open an account in minutes and start trading on-the-go. Deposits up to $25,000 can be invested within one business day, with remaining balances available after seven business days.

What Sets It Apart

The integrated experience is the key differentiator. Most platforms isolate investing from banking—J.P. Morgan lets you move money between accounts instantly, access banking services without switching apps, and maintain a single view of your complete financial picture. Combined with commission-free trading and research tools typically found on professional platforms, J.P. Morgan Self-Directed Investing positions itself as a bridge between simple brokers and full-service wealth management.

For retail traders looking to level up their game with institutional-grade tools and fractional trading flexibility, the updated J.P. Morgan Self-Directed Investing platform is worth exploring.