Greenlane's Strategic Crypto Play: Not Going Out of Business, But Going All-In on Berachain

Is Greenlane Holdings going out of business? Quite the opposite. The cannabis accessories company has taken a bold pivot into crypto, and recent financial moves suggest they’re playing for the long game in the Berachain ecosystem.

From $50 Million to Active Treasury Management

Between October and early December 2025, Greenlane invested $8 million to acquire approximately 5.76 million BERA tokens at an average price of $1.39 per token. This aggressive accumulation is part of a broader treasury strategy that began in late October, and it signals a company with substantial capital reserves—not a struggling business.

The numbers tell a compelling story: the company raised $50 million in private investment, retained approximately $32 million in cash and stablecoin reserves after operational expenses, and deliberately deployed capital into digital assets. That’s disciplined capital management, not desperation.

The Staking Machine: 180,000 BERA Earned

Here’s where it gets interesting. Greenlane has staked 8.33 million BERA—the liquid portion of its 60.17 million total BERA position—and has already earned over 180,000 BERA in staking rewards since launching the strategy just weeks prior.

At the time of the December 3 snapshot, Berachain’s Proof of Liquidity protocol offered a 30% annualized yield. That’s substantial. To put it in perspective, if that yield held steady, Greenlane’s staked position could generate millions in additional BERA annually. The current BERA price of $0.63 (as of late December 2025) represents a significant discount to their $1.39 average purchase price—a temporary markdown that long-term holders often view as accumulation opportunity.

Cash Runway and Remaining Firepower

With $32 million still allocated to the Berachain Treasury Strategy, Greenlane maintains significant dry powder. The company explicitly stated plans to continue BERA purchases through Q4 2025 and deploy additional capital into liquidity provisioning and DeFi opportunities within the Berachain ecosystem.

This is the opposite of a company cutting costs and consolidating operations. It’s a company expanding its exposure to an emerging blockchain ecosystem.

The Real Picture

Greenlane’s legacy cannabis accessories business continues operating—generating the revenue stream that helped fund this crypto pivot. Simultaneously, the company is building a dedicated treasury operation focused on yield generation through staking and DeFi participation.

Is Greenlane Holdings going out of business? The financial data suggests the question itself misses the point. The company isn’t contracting; it’s transforming. Whether that transformation proves profitable remains to be seen, but the capital deployment, staking discipline, and forward-looking treasury strategy point to a company betting on its own staying power in the crypto space.

The real question isn’t whether Greenlane survives—it’s whether their bet on Berachain pays off.