API Marketplace Boom Accelerates as Digital API Craft Secures Google Partnership and Elevates Leadership

The global API marketplace landscape is experiencing unprecedented momentum, with market projections indicating a surge to $50 billion by 2030. In a strategic move reflecting this growth trajectory, Digital API Craft has unveiled a collaboration with Google Cloud while simultaneously bringing on Marco Tedone—a veteran banking technologist from HSBC—as its new CTO.

Why APIs Matter Now More Than Ever

Modern enterprises face a critical connectivity challenge. Organizations operate across fragmented ecosystems, managing hundreds of API types (REST, GraphQL, AsyncAPI, gRPC, SOAP) and competing platforms including Apigee, Kong, Mulesoft, Azure, and AWS. According to Digital API Craft’s CEO and founder Bharath Kumar, this fragmentation creates multiple pain points: inconsistent API governance, security vulnerabilities from unmanaged endpoints, siloed development practices, and irregular onboarding procedures across teams.

The core issue isn’t just technical—it’s organizational. Large enterprises struggle with standardizing tools and consolidating platforms across multi-cloud and on-premises environments, leading to productivity bottlenecks and compliance risks.

The Unified Solution Emerges

Digital API Craft’s response is its One API product suite—an enterprise-grade, white-labeled API marketplace designed for publishing, consuming, collaborating, governing, and monetizing both internal and external APIs. Rather than forcing teams to adopt single platforms, this approach consolidates existing tooling into a unified catalog view, enabling standardization without disruption.

The platform targets multiple stakeholders: developers seeking streamlined API access, product owners requiring governance visibility, and third-party partners needing seamless integration pathways.

Strategic Momentum: Google Cloud Partnership

The collaboration with Google Cloud positions Digital API Craft as an independent software vendor (ISV) partner within Google’s ecosystem. The white-labeled marketplace is now accessible through the Google Cloud Marketplace, providing immediate scaling benefits and validation. For Google Cloud customers, this integration offers a straightforward path to sophisticated API management without building from scratch.

This partnership signals how API infrastructure is becoming increasingly central to cloud strategy.

Leadership Reinforcement

The appointment of Marco Tedone as Chief Technology Officer brings nearly two decades of banking experience to the table. At HSBC, Tedone led API Strategy and Governance initiatives while designing modern architectures across the banking group—experience highly relevant to managing complex API programs at enterprise scale. His background demonstrates how businesses operating in heavily regulated, multi-team environments solve API standardization challenges.

Market Context and Vision

Digital API Craft was founded in 2017 by Bharath Kumar, whose founding team previously built the Apigee Edge API platform within Google Cloud. Today, the company operates globally with over 100 employees spanning the US, UK, and India. The team’s pedigree in API infrastructure positions them uniquely to address enterprise adoption challenges.

Bharath Kumar emphasizes that APIs form the foundation for digital transformation: “Software engineering leaders must develop systematic approaches to manage and govern API usage across their organizations.” This perspective underscores why unified API marketplaces have evolved from nice-to-have tools into strategic necessities for any organization managing modern software ecosystems.