The Rise of Self-Hosted Crypto Payment Solutions: WhiteFlo's Answer to Financial Innovation

The financial services landscape is rapidly evolving, and cryptocurrency adoption among consumers continues to accelerate. According to June 2022 research, approximately 23% of surveyed consumers now hold cryptocurrency—a significant jump from just 16% two years prior. This surge in crypto adoption has created an urgent demand for payment institutions to integrate digital asset capabilities into their offerings.

The Problem: Two Outdated Approaches

Until recently, payment service providers (PSPs), electronic money institutions (EMIs), and neobanks faced a binary choice when seeking to expand into cryptocurrency payments: build their own infrastructure from scratch or rely on third-party SaaS platforms.

Custom Development Challenges

Building crypto payment infrastructure internally requires substantial investment and time commitment. Organizations must either hire specialized development teams or redirect internal resources to the project, creating both direct costs and opportunity costs. The timeline remains unpredictable, with no guarantee of successful implementation without disrupting existing operations.

SaaS Limitations

While software-as-a-service solutions offer faster deployment, they come with significant trade-offs. Users surrender control over their crypto products to external vendors, creating security and privacy vulnerabilities. Beyond upfront setup fees, most SaaS providers demand recurring revenue-sharing arrangements on fiat-to-crypto transactions. Additionally, customization requests become bottlenecked, requiring approval and agreement from the vendor—a process that stifles innovation and adaptability.

Enter WhiteFlo: A Third Way

WhiteFlo presents a self-hosted alternative that fundamentally changes the equation. Developed by Axioma—a fintech and blockchain specialist with over a decade of experience—WhiteFlo crypto payment processing software is deployed directly on the client’s servers, offering complete code access and operational autonomy.

This approach eliminates the need to share transaction revenues with external SaaS providers while enabling comprehensive customization. Organizations gain full control over security protocols, feature development, and user experience without sacrificing time-to-market advantages.

Four Versatile Product Options

WhiteFlo’s infrastructure supports multiple deployment scenarios:

1. Crypto Processing via API - Purpose-built for PSPs, EMIs, and neobanks seeking to offer cryptocurrency payment capabilities without rebuilding infrastructure from ground up.

2. Instant Crypto Exchange and Wallet Services - Enables end-users to receive, store, and exchange cryptocurrencies as well as convert between digital and fiat assets seamlessly.

3. Merchant Payment Acceptance - Empowers service providers to accept cryptocurrency payments directly through their platforms, expanding payment options for customers.

4. Fiat-to-Crypto Purchase Gateway - Streamlines the purchasing experience, allowing customers to buy cryptocurrency instantly using traditional payment methods like Visa and MasterCard.

Why This Matters Now

Cryptocurrency is no longer a fringe financial tool—it represents a legitimate asset class that mainstream consumers actively seek. The biggest neobanks observe customer migration toward crypto exchanges, prompting them to integrate digital assets into their platforms. Similarly, leading exchanges are adopting traditional financial features to become comprehensive “super-apps.”

According to WhiteFlo founder Konstantin Rukin: “In the past year, we received multiple requests to develop crypto gateway software from various market participants. These repeated inquiries made clear that the market needed a dedicated solution, prompting us to create WhiteFlo.”

The Modern Financial Imperative

Today’s consumers—whether retail or institutional—demand financial service providers offering comprehensive toolkits. Organizations that fail to integrate cryptocurrency payment infrastructure risk losing market share to more adaptable competitors. WhiteFlo positions payment institutions to meet this expectation without the drawbacks of previous approaches.

For organizations ready to integrate WhiteFlo crypto payment capabilities, contact: Marija Petersone at +371 2 60 59 133 or partners@whiteflo.com