How Siyata Mobile Is Capturing the Booming Private Security Communications Market

Security professionals need reliable, crystal-clear communication—and the private security industry is increasingly turning to modern cellular solutions to replace aging two-way radio systems. Siyata Mobile (NASDAQ: SYTA), a Vancouver-based vendor of Push-to-Talk over Cellular (PoC) devices, is rapidly positioning itself as a key player in this shift, recently securing multiple high-value partnerships including deals with Trans-West Security Systems and reseller Apex Wireless.

The Market Opportunity Is Too Big to Ignore

The numbers tell a compelling story. The private security market is projected to reach $385.32 billion by 2032, growing at a compound annual growth rate of 5.7%. This expansion is being fueled by rising crime rates, increasingly complex criminal activities, and budget-constrained municipalities that are outsourcing security work to private firms. With cities and local police departments stretched thin, businesses are rapidly turning to private security providers to fill the gap.

This macro tailwind directly benefits companies like Siyata Mobile, which offers next-generation communication tools designed specifically for security personnel and enterprise workers. The company’s recent announcements and confirmed orders suggest it’s capitalizing on this opportunity effectively.

Replacing Outdated Systems: The Trans-West Case Study

A recent deployment illustrates how Siyata is winning over traditional security operators. Trans-West Security Systems, a Bakersfield, CA-based firm that has provided physical security services for over 50 years, faced a costly problem: its Land Mobile Radio (LMR) infrastructure was outdated and experiencing communication blackouts in certain operational areas due to repeater limitations.

Rather than invest heavily in upgrading legacy LMR systems and renewing expensive licensing agreements, Trans-West tested Siyata’s PoC solution. Following the pilot period, the company committed to deploying hundreds of Siyata devices across its operations. The transition offers Trans-West a more cost-effective communications backbone without sacrificing reliability or coverage.

“Businesses and communities have a growing need for comprehensive security solutions as crime rates rise and criminal activities become more diversified,” said Marc Seelenfreund, CEO of Siyata Mobile. “Our ruggedized devices operating over a highly reliable cellular network equip private security personnel with clear communication channels to help them perform their job duties effectively.”

The SD7 and VK7: Purpose-Built for the Field

Siyata Mobile’s product lineup is engineered for the demands of security work. The SD7 handset is a rugged, water-resistant device that enables Push-to-Talk conversations over public cellular networks using standard SIM cards. This design delivers nationwide coverage while providing the crystal-clear audio quality that security professionals demand.

The VK7 vehicle kit complements the SD7 by transforming any vehicle into a mobile communication hub. The connect-and-go solution pairs seamlessly with the handsets, extending the PoC network’s reach to mobile units.

Strong Order Flow Points to Accelerating Momentum

The company’s recent financial updates reveal accelerating traction. As of mid-2024, Siyata Mobile had achieved “stocked” status with four of the largest North American cellular carriers. More concretely, the company reported confirmed orders valued at more than $7 million slated for fulfillment in the second half of 2024, and U.S. wireless carriers had placed new orders for SD7 handsets and accessories totaling $4.5 million in aggregate value as of July.

“The U.S. wireless carrier channel is proving to be a powerful point of distribution,” Seelenfreund noted. “Our SD7 handset is experiencing even wider adoption as a result of our relationships with the leading U.S. carriers and their distributors, and these orders demonstrate that.”

The CEO added that management expected high double-digit year-over-year growth in the third quarter as order deliveries accelerated, positioning the company for a strong trajectory extending into 2025 and beyond.

Diversified Revenue Streams Beyond Security

While private security is the headline growth driver, Siyata Mobile’s devices are finding traction across multiple verticals. The company’s handsets and booster systems are deployed in mining operations, at oceanfront facilities, and across cities throughout the U.S. The company’s cellular booster systems enable first responders and enterprise workers to amplify signals in remote areas and structural buildings where coverage is weak.

This vertical diversification, combined with Siyata Mobile’s strategic partnerships with major U.S. wireless carriers, suggests the company has built a scalable distribution model that extends well beyond the private security niche.

Looking Ahead

With the private security market expanding at a steady clip and regulatory environments favoring modern cellular infrastructure over legacy radio systems, Siyata Mobile appears well-positioned to capitalize on both macroeconomic trends and the operational shift toward PoC solutions. The company’s growing order book, carrier partnerships, and recent deployment wins indicate that the market is increasingly validating its technology and business model.