HyreCar Expands Commercial Vehicle Rental Network Through Midway Partnership

The carsharing marketplace for ridesharing and delivery services, HyreCar Inc. (NASDAQ: HYRE), has announced a strategic collaboration with Midway Car Rental, a major independent vehicle rental operator in the Los Angeles region. The partnership aims to optimize vehicle deployment across HyreCar’s platform while capitalizing on accelerating demand in the commercial transportation sector.

Market Opportunity and Growth Drivers

HyreCar’s platform has witnessed rising momentum among rental agencies seeking to enhance asset utilization. The partnership addresses a critical gap in Southern California’s vehicle rental market, where food delivery and package logistics operations are driving substantial demand. Joe Furnari, Chief Executive Officer of HyreCar, emphasized this trajectory: “Rental agencies are increasingly recognizing the value of our platform to unlock dormant fleet capacity. As rideshare services stabilize and expand, we anticipate sustained growth in vehicle demand from commercial delivery operators.”

About the Partner: Midway Car Rental and Hankey Group Ownership

Midway Car Rental operates as the largest independent rental car provider in Los Angeles, with eight locations across Southern California. The company has maintained this market position since its founding in 1972, building its reputation through service excellence and fleet diversity. Midway is owned by and operates under the Hankey Group, a diversified enterprise holding over $9.5 billion in combined assets across automotive, financial technology, insurance, and real estate sectors.

Strategic Benefits and Expansion Plans

Brett Lippel, President of Midway Auto (a former executive at TrueCar and Enterprise Rent-A-Car), highlighted the mutual advantages: “This collaboration aligns perfectly with our commitment to innovative transportation solutions. Our pilot phase has validated the commercial potential, and we’re dedicating increased inventory to capture Southern California’s growing demand for reliable delivery and logistics vehicles.”

The partnership unlocks additional value through the Hankey Group’s integrated ecosystem. Midway customers can now benefit from financing and vehicle ownership pathways, converting short-term renters into long-term vehicle purchasers—a win-win model leveraging the Group’s automotive and financial services capabilities.

Platform and Industry Context

HyreCar operates as a nationwide leader in mobility-as-a-service through its proprietary technology platform, connecting individual vehicle owners, dealers, and manufacturers with drivers requiring temporary transportation solutions. The company has established a strong presence by addressing the disruption caused by automotive asset sharing, creating a secure and profitable marketplace for all participants.