MrBeast and MoneyLion Team Up to Give Viewers Over $4.2 Million in at-Home Prizes Through New 'Beast Games' Show

The newly launched competition series Beast Games, now streaming on Prime Video, has partnered with MoneyLion to create an unprecedented giveaway opportunity. Starting today, viewers can compete alongside contestants for a shot at substantial cash rewards, with over 1,000 prizes distributed throughout a year-long sweepstakes.

A $4.2 Million Prize Pool for Fans at Home

While Beast Games contestants battle for the show’s $5 million grand prize, MoneyLion is extending the excitement to audiences watching from home. The platform has allocated $4.2 million specifically for at-home viewers and MoneyLion app users, fundamentally changing how entertainment giveaways work. This represents one of the largest viewer participation initiatives in reality competition television.

The sweepstakes will run through November 27, 2025, with eight unique prize drawings scheduled weekly through February 13, 2025. Each drawing corresponds to episodes released on Prime Video, keeping the momentum alive throughout the season.

How to Enter and Win Daily

Participation requires minimal effort. Viewers can enter the giveaway by scanning a QR code displayed during Beast Games episodes, downloading the MoneyLion app, or visiting MoneyLion.com/BeastGames. The process is free and open to U.S. residents aged 18 and older.

To maximize winning chances, users can access the MoneyLion app daily and tap the “Beast Bonus Button” to unlock additional entries. This feature also grants access to exclusive partner offers and discounts from retail collaborators, adding tangible value beyond prize entry.

Beyond Cash: Exclusive Content and Behind-the-Scenes Access

The partnership extends beyond simple sweepstakes mechanics. MoneyLion is providing exclusive behind-the-scenes content through its app and YouTube channel, allowing fans to follow contestant stories and discover how winners plan to transform their lives with the prize money. These narratives underscore MoneyLion’s broader mission: empowering people to make informed financial decisions.

Why MoneyLion Chose This Partnership

For MoneyLion, the collaboration serves multiple purposes. The financial platform serves over 18 million Americans and positions itself as a leader in financial literacy. By partnering with Beast Games, MoneyLion integrates entertainment with its marketplace of financial products—lending, savings, investment tools, and learning resources—making these tools accessible in an engaging context rather than through traditional marketing.

According to Tim Hong, Chief Product Officer at MoneyLion: “With the MoneyLion Beast Games Giveaway, you get a chance to win big while using everything MoneyLion has to offer to make smarter financial decisions, and have fun while doing it.”

MrBeast’s Vision Meets Financial Innovation

MrBeast, whose real name is Jimmy Donaldson, has built a content empire around massive giveaways and entertaining challenges. Now the world’s most-subscribed YouTube channel with over 335 million subscribers and 2 billion monthly views, his influence reaches hundreds of millions globally. The Beast Games series marks an evolution: translating his giveaway philosophy into a Prime Video production.

Jeff Housenbold, CEO & President at MrBeast, commented: “Thanks to our incredible partners at MoneyLion, that dream is now a reality” — referring to creating some of entertainment’s most impactful viewer giveaways.

What Makes This Different

Traditional giveaways typically operate independently from broader brand ecosystems. This partnership weaves financial literacy into entertainment by encouraging users to explore MoneyLion’s products while participating. Daily app engagement—necessary to unlock bonus entries—naturally introduces users to savings calculators, loan comparisons, and investment guides.

The initiative also addresses a gap in financial media. Rather than lecturing audiences on money management, MoneyLion demonstrates financial concepts through contestant stories, showing real-world applications of smart financial planning.

Timeline and Eligibility

The giveaway begins today and distributes prizes through November 27, 2025. All U.S. residents 18 years or older can participate free of charge. No subscription to MoneyLion or Prime Video is technically required to enter, though using the app unlocks additional daily entry opportunities.

Eight major prize drawings will occur weekly through mid-February 2025, synchronized with Beast Games episode releases. This staggered approach maintains viewer engagement across the entire first season.

The Bigger Picture

This partnership signals a broader trend: major entertainment properties increasingly integrate financial services and educational content. For MoneyLion, Beast Games represents a high-visibility channel to introduce financial tools to millions of potential users in an entertainment context where they’re most receptive.

For MrBeast fans, it simply means more opportunities to win substantial cash while exploring a financial platform designed to simplify money management. Details and official rules are available at MoneyLion.com/BeastGames.