Splash Beverage Group Lands Half-Million Dollar Deal in Costa Rica Water Play—UAE Market Opens First

Splash Beverage Group (NYSE American: SBEV) just scored a significant win: a $500,000+ purchase order from All Day Group, one of the UAE’s leading premium retail operators, for its newly acquired Costa Rican spring water brand. The timing speaks volumes—the order came through even before the company’s formal commercial launch, signaling substantial international appetite for the product.

The Asset Behind the Deal

The foundation of this breakthrough is Splash Beverage Group’s $20 million acquisition of exclusive rights to a volcanic aquifer in Costa Rica, sourced from a region long recognized as a global longevity hotspot. The water itself carries impressive credentials: naturally alkaline with mineral-rich composition that third-party analysis confirms exceeds standards of many premium competitors globally. The aquifer sits deep within the cloud rainforest, filtered through volcanic rock—positioning it as a genuinely differentiated asset rather than commodity bottled water.

Why All Day Group Said Yes

All Day Group operates across the Middle East’s upscale convenience and lifestyle retail segment. Their willingness to commit $500,000 before Splash even begins full-scale commercial operations isn’t random. Premium retailers scrutinize sourcing, sustainability stories, and wellness positioning carefully. The order encompasses both 500ml and 1000ml formats, suggesting confidence in shelf appeal and consumer demand across multiple use cases.

According to management, Utopia Holdings—Splash Beverage Group’s strategic partner in the Costa Rican acquisition—leveraged its international hospitality and retail network to accelerate interest. That relationship appears to be generating momentum across Asia, Europe, and the Middle East among wellness-focused buyers.

What This Means for Scaling

William Meissner, President and Chief Marketing Officer at Splash Beverage Group, framed the order as validation of the acquisition thesis itself. Landing a major international deal before commercialization typically indicates either exceptional product differentiation, strong market positioning, or both. All Day’s placement suggests this water competes in the premium/luxury segment rather than mainstream bottled water—higher margins, smaller volumes, but more defensible positioning.

The company sees this as the first of multiple large international placements to come. If execution follows, Splash Beverage Group’s portfolio strategy—acquiring high-margin brands with wellness narratives backed by rare asset control—could accelerate meaningfully. The Costa Rica water source represents precisely that model: a scarce, differentiated asset with global appeal.

The early order validates demand exists before the infrastructure is even in place. That’s typically the opposite of how new beverage launches unfold.