J.P. Morgan Strengthens Private Markets Position Through Strategic Aumni Acquisition

In a significant move to expand its digital capabilities in the private capital space, J.P. Morgan has agreed to acquire Aumni, an investment analytics software provider serving venture capital and private market participants. The transaction is anticipated to close during the first half of 2023, with financial details remaining confidential.

The Strategic Rationale Behind the Deal

Since making its initial investment in Aumni back in 2021, J.P. Morgan identified compelling synergies between the two organizations. The acquisition reinforces the bank’s broader commitment to modernizing private markets infrastructure. Michael Elanjian, heading J.P. Morgan’s Digital Investment Banking and Digital Private Markets divisions, emphasized that “this collaboration demonstrates our confidence in the venture-backed ecosystem and our vision to introduce greater transparency to what has traditionally been an opaque market segment.”

What Aumni Brings to the Table

Founded in 2018 and headquartered in Salt Lake City, Utah, Aumni operates a proprietary data analytics platform designed to structure, monitor and evaluate critical investment terms across the private capital landscape. The company’s client roster encompasses over 300 institutions—spanning emerging venture managers, established investment firms, and major multinational asset managers—collectively evaluating more than $600 billion in capital deployed across 17,000+ private companies.

The platform’s core strength lies in its ability to extract actionable insights from complex legal and economic documentation, making portfolio-level data more accessible to investors navigating growth-stage transactions.

Building an Integrated Private Markets Ecosystem

This acquisition complements J.P. Morgan’s earlier initiatives, including the rollout of Capital Connect—designed for cap table management and capital raising—and the previously completed acquisition of Global Shares. Combined, these assets form a comprehensive toolkit addressing multiple pain points across the private markets value chain.

“Integrating Aumni’s market-leading data structuring capabilities with our capital raising and equity management services positions us to deliver best-in-class solutions for both growth-stage and later-stage private market participants,” Elanjian noted.

Aumni’s Growth Trajectory Continues

For Aumni, the transaction accelerates its mission to bring structural improvements to the private capital markets. CEO Tony Lewis stated: “Partnering with J.P. Morgan enables us to scale our vision for enhanced structure, transparency and liquidity across an industry that has historically lacked these foundational elements. Our clients will benefit from seamless integration with J.P. Morgan’s broader private markets ecosystem.”

The company, which maintains significant operations in the Philippines alongside its primary U.S. base, will retain its independent headquarters in Salt Lake City while operating as part of J.P. Morgan’s Corporate & Investment Bank division.

Market Context

The move underscores growing investor demand for data-driven solutions in private capital markets, where opacity has long been a friction point for LPs, GPs, and company stakeholders alike. By consolidating complementary technology platforms, J.P. Morgan aims to establish a differentiated competitive position in a rapidly evolving landscape.