Asana Navigates Leadership Transition as Moskovitz Steps Into Chair Role

Dustin Moskovitz, who co-founded Asana nearly 17 years ago, has signaled a significant shift in the company’s leadership structure. The visionary founder and current CEO has informed the board of his intention to transition to Chair when a successor assumes the CEO position. This move marks a strategic recalibration for the enterprise work management platform as it prepares for its next phase of growth.

The Transition and Search Underway

Asana’s board has launched a comprehensive search for a new Chief Executive, enlisting support from a leading executive search firm. Moskovitz will remain in the CEO role until a suitable successor is identified and ready to take charge. The founder has made clear his commitment to the company’s long-term trajectory, pledging to retain his substantial shareholdings—a signal of confidence in Asana’s positioning for sustained expansion.

The board, led by Lorrie Norrington as Lead Independent Director, is pursuing a thorough process to identify a leader equipped with the expertise and vision to accelerate both growth and profitability during this pivotal moment for the company.

Moskovitz’s New Focus: Strategy and Innovation

In his evolved role as Chair, Moskovitz intends to concentrate on what he describes as his core strengths: product vision, strategic direction, and navigating the rapidly transforming AI landscape. This shift allows the founder to step back from day-to-day operational pressures while remaining deeply engaged in Asana’s innovative trajectory.

The transition also reflects Moskovitz’s desire to dedicate additional energy to philanthropic endeavors through Good Ventures and Open Philanthropy, his co-founded foundations focused on addressing global challenges.

A Platform Built for Scale

Under Moskovitz’s leadership since October 2010, Asana has emerged as a trusted solution for enterprise organizations worldwide. The platform now serves over 169,000 customers across nearly 200 countries, including major corporations like Amazon, Accenture, and Anthropic. Notably, 85% of Fortune 500 companies rely on Asana to manage operations—from goal-setting and capacity planning to product launches and workflow automation.

The company generates over $700 million in annual revenue and has expanded its global footprint to 13 offices, building an award-winning workplace culture repeatedly recognized by Inc. Magazine.

AI Innovation as the Next Growth Driver

Asana’s recent launch of AI Studio represents a critical strategic initiative for the company. Moskovitz has publicly expressed confidence that this advancement will catalyze a new era of expansion and improved profitability. The platform’s evolution into a multi-product AI-powered ecosystem positions it at the intersection of enterprise software and artificial intelligence transformation.

A Storied Track Record

Before building Asana alongside co-founder Justin Rosenstein, Moskovitz played an instrumental role in tech history as Meta’s (formerly Facebook) founding engineer. He joined the company in February 2004 as its first Chief Technology Officer and VP of Engineering, serving until November 2008. This experience, combined with his Harvard economics background, has shaped his approach to scaling companies and navigating complex technological transitions.

The succession plan signals that while leadership may change at the operational level, Asana’s foundational vision remains intact under Moskovitz’s continued strategic stewardship as Chair.