DraftKings Powers Peermont's Strategic Expansion into South Africa's Sports Betting Market

South Africa’s sports betting landscape is shifting. On October 22, 2020, a major partnership materialized when DraftKings Inc. (Nasdaq: DKNG), the U.S.-based digital sports entertainment leader, officially powered the market entry of PalaceBet—a new online sportsbook developed by Peermont Hotels, Gaming and Resorts, one of South Africa’s most prominent gaming and hospitality operators.

The PalaceBet Opportunity: Why This Partnership Matters

The collaboration taps into DraftKings’ advanced B2B sports betting technology infrastructure, enabling Peermont to deliver a comprehensive sportsbook experience to South African enthusiasts. According to Iain Gutteridge, PalaceBet’s General Manager, “The way we’re looking to grow and compete internationally, DraftKings provided the software foundation that allows us to offer both variety and quality to our clients.”

PalaceBet.co.za users gain access to an extensive betting ecosystem covering basketball, cricket, football, tennis, and rugby—with live betting opportunities integrated throughout. The platform incorporates innovative features like Your Bet and Pulse Betting, complemented by data partnerships with Betgenius and IMG that ensure comprehensive sports coverage and competitive odds.

Strategic Fit: Leveraging Dual Expertise

Peermont brings two decades of land-based casino excellence to the digital arena. As Nigel Atherton, Peermont’s CEO, explained: “It made sense to partner with DraftKings as a proven leader in sports betting software. Together, we deliver a product that matches our high standards while providing a superior experience.” The sportsbook operates under Western Cape Gambling & Racing Board regulation, with localized payment options and responsible gambling safeguards (including the Problem Gambling Counselling Toll-Free Helpline: 0800 006 008).

DraftKings’ Global B2B Footprint

This deal adds to DraftKings’ expanding international portfolio. The Boston-headquartered firm (founded in 2012 by Jason Robins, Matt Kalish, and Paul Liberman) powers 50+ operators across 15+ regulated markets globally. Its sportsbook holds licenses across Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania, and West Virginia, while its daily fantasy sports product operates across 8 countries with 15 distinct sports categories.

“DraftKings’ B2B technology enables operators to deploy world-class betting experiences at scale,” said Shay Berka, Chief International Officer. “This partnership demonstrates how our platform adapts to regional markets while maintaining premium functionality.”

What’s Next for South African Sports Betting?

The PalaceBet launch signals growing recognition that established hospitality brands can successfully transition into regulated digital sports betting. Players must be 18 years or older; winners know when to stop. For responsible gaming support, the Problem Gambling Counselling Toll-Free Helpline (0800 006 008) is available to all.