JPMorgan Chase and MSG Extend Marquee Partnership, Debuting Premium Chase Lounge at Madison Square Garden

Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. have solidified their flagship collaboration with JPMorgan Chase through a multi-year partnership extension, reinforcing one of the sports and entertainment industry’s most enduring corporate alliances. The renewed msg marquee partnership marks over a decade of continued collaboration between the financial giant and the iconic venues.

The Chase Lounge: Exclusive Access Comes to The Garden

The headline offering of this expanded relationship is the newly unveiled Chase Lounge at Madison Square Garden, which opened during tonight’s Knicks home opener. Strategically positioned on the Terrace Level, this 150-capacity premium space delivers complimentary food and beverages exclusively to Chase cardholders attending Knicks and Rangers contests, select concerts, and special events throughout the year.

Chase customers can secure their spot in advance through the dedicated reservation portal, ensuring seamless access to what promises to be one of MSG’s most sought-after hospitality offerings. The lounge exemplifies how the msg marquee partnership translates benefits directly to cardholders—moving beyond traditional sponsorship into experiential value.

Partnership Scope: From The Garden to Chicago and Beyond

Beyond Madison Square Garden, the extended collaboration encompasses Radio City Music Hall, Hulu Theater at MSG, The Chicago Theatre, both the Knicks and Rangers organizations, and the seasonal Christmas Spectacular Starring the Radio City Rockettes. The Chase Sound Check series—which grants customers intimate artist access at MSG venues in New York and Chicago—continues as a cornerstone benefit of the relationship.

Cardholders across all participating venues receive special pricing on merchandise, food and beverage purchases, and ticket offerings, creating layers of tangible value throughout the MSG entertainment ecosystem.

A Partnership Built on Shared Impact

Frank Nakano, head of Sports & Entertainment Marketing at JPMorgan Chase, emphasized the mutual benefit: “Not only have they been an incredible partner for our customers, but they’ve also helped us make a real impact in the local communities where we both operate.”

The companies have collaborated on community initiatives including the Home Team Heroes program, which provided meal support and business assistance to communities affected by the COVID-19 pandemic. This dimension of the partnership underscores how corporate relationships can extend beyond commercial interests into meaningful civic engagement.

The MSG Marquee Model

Ron Skotarczak, EVP of Marketing Partnerships at MSG Entertainment, noted the partnership’s significance: “When we first set out to find a Marquee Partner more than 10 years ago, one of our key considerations was finding an organization ready to collaborate on innovative solutions.” The msg marquee partnership has indeed set an industry benchmark for how large-scale entertainment and financial services collaborations should function.

Market Visibility and Brand Footprint

JPMorgan Chase—operating $3.8 trillion in global assets—receives prominent brand placement through static and digital signage during MSG events, featured positioning in MSG Networks’ live Knicks and Rangers broadcasts, and digital displays visible to the millions who pass Madison Square Garden daily. This multi-channel exposure reinforces the partnership’s value proposition for both organizations.

The extended agreement demonstrates the enduring appeal of the MSG venue portfolio and validates JPMorgan Chase’s commitment to delivering premium lifestyle benefits to its cardholding base. For fans and customers alike, the Chase Lounge opening signals that enhanced hospitality experiences continue expanding within the entertainment landscape.