Meet the Brand Behind Zevo: How Procter & Gamble Is Revolutionizing Mosquito and Tick Protection

2025-12-31 10:52:17

When it comes to insect repellents, consumers have long been stuck choosing between protection and comfort. Recent market research reveals a widespread problem: nearly half of all users (48%) complain about the unpleasant odor of their current repellent products, while over one-third (36%) report that traditional formulas leave their skin feeling greasy and uncomfortable. Enter Zevo, a rapidly expanding pest control line under Procter & Gamble, which is addressing these pain points head-on.

Who Makes Zevo? The Procter & Gamble Connection

Zevo is the brainchild of Procter & Gamble, the multinational consumer goods corporation known for household staples like Tide, Pampers, and Gillette. Launched in 2017, Zevo has become America’s fastest-growing pest control brand by focusing on innovative solutions that actually work for families. Now, the brand is taking the next step with its newly released On-Body Mosquito + Tick Repellents.

The Problem Zevo Set Out to Solve

For years, traditional insect repellents have forced consumers into an uncomfortable compromise. While these products offered protection, they came with significant drawbacks: sticky residue on skin, overwhelming chemical odors that linger on clothes and hair, and an overall unpleasant application experience. Zevo listened to thousands of consumers and identified what they really wanted—a repellent that could deliver dependable protection without the greasiness or smell.

How Zevo’s New On-Body Formula Works

The game-changer here is IR3535, a naturally inspired amino acid-based active ingredient that delivers up to 8 hours of protection against mosquitoes (including those carrying Zika, Chikungunya, Dengue fever, and West Nile) and ticks that may carry Lyme disease. Unlike conventional repellents, IR3535 is both odorless and non-sticky, allowing users to apply it to their face and body without that unpleasant residual feeling.

Application Options for Every Preference

Zevo recognizes that consumers have different application preferences. The On-Body line comes in three convenient formats:

Aerosol spray – Classic application method for quick coverage
Pump spray – Precise, controlled application for targeted protection
Lotion – Indoor-friendly option that allows you to apply protection before heading outside, with zero mess

Each formulation maintains the same odorless, non-greasy benefit, giving consumers the flexibility to choose what works best for their lifestyle.

Where to Buy and Pricing

The new Zevo On-Body Mosquito + Tick Repellents are now available for purchase at a competitive retail price of $9.99. The product can be found at major retailers nationwide, including Walmart, Target, The Home Depot, Lowe’s, Kroger, and Meijer. For those who prefer online shopping, all Zevo products—including the bestselling Flying Insect Trap and Instant Action Sprays—are available directly through zevoinsect.com. New customers can take advantage of a 10% discount on their first purchase when joining the Zevo community.

Looking Ahead: The Future of Pest Control

By launching these On-Body Repellents, Procter & Gamble continues to revitalize the pest control category through practical innovation. The brand’s commitment to combining effective bug control with user comfort represents a shift in how the industry approaches personal protection against insects.

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